Alexandra Szynkarski, Head of EMEA Regional Marketing delves into Amplitude’s unique position in the digital analytics space, highlighting how the platform goes beyond traditional metrics to provide deep insights into user behavior. Alexandra explains the importance of understanding customer needs and the role of data-driven decision-making in acquisition, retention, and monetization strategies.
She discusses the evolving role of marketing leaders, the significance of regionalization in messaging, and the impact of AI on the future of marketing. Alexandra also offers advice for aspiring marketers, emphasizing the importance of curiosity and a well-rounded understanding of various marketing disciplines.
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About Amplitude
Amplitude is the leading AI digital analytics platform, helping over 4,500 customers—including Atlassian, Burger King, NBCUniversal, Square, and Under Armour—build better products and digital experiences. With powerful AI Agents embedded across the platform, Product, Marketing & Growth teams can analyze, test, and optimize user experiences faster than ever, making Amplitude a best-in-class solution and a top-ranked leader in multiple categories in G2’s Fall 2025 Report.
About Alexandra Szynkarski
Alexandra Szynkarski is a Marketing Leader based in Paris, currently leading EMEA Regional Marketing at Amplitude, the AI Analytics Platform. She specializes in go-to-market strategies, regional growth, and building high-impact programs that impact business revenue. With experience scaling B2B technology across Europe, she’s passionate about helping teams turn data into better customer experiences.
Time Stamps
00:00:18 – Guest Introduction: Alexandra Szynkarski
00:02:25 – The Importance of Regionalization in Marketing
00:03:12 – Overview of Amplitude’s Product and Differentiation
00:08:11 – Amplitude’s Application in B2B Marketing
00:11:22 – The Three Pillars: Acquisition, Retention, and Monetization
00:15:56 – Quality Demand Generation and Market Positioning
00:18:08 – Localization vs. Translation in Marketing
00:21:07 – The Future of Marketing Roles with AI Integration
00:24:48 – Advice for Aspiring Marketers
Quotes
“At the end of the day, it’s really about trying to understand how your prospects and your customers are moving through the digital journey.” Alexandra Szynkarski, Head of EMEA Regional Marketing at Amplitude.
“Our job is to make sure that the sales teams are speaking to those high intent buyers when it actually matters. It’s not about volume; it’s very much about quality.” Alexandra Szynkarski, Head of EMEA Regional Marketing at Amplitude.
Follow Alexandra:
Alexandra Szynkarski on LinkedIn: https://www.linkedin.com/in/alexandra-szynkarski-b1472926
Amplitude website: https://amplitude.com/
Amplitude on LinkedIn: https://www.linkedin.com/company/amplitude-analytics/
Follow Mike:
Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/
Napier website: https://www.napierb2b.com/
Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/
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Want more? Check out Napier’s other podcast – The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547
Transcript: Interview with Alexandra Szynkarski at Amplitude
Speakers: Mike Maynard, Alexandra Szynkarski
Mike: Thanks for listening to Marketing B2B Tech, the podcast from Napier, where you can find out what really works in B2B marketing today. Welcome to Marketing B2B Technology, the podcast from Napier. I’m Mike Maynard, and today I’m joined by Alexandra Szynkarski. Alexandra is head of EMEA Regional Marketing at Amplitude.
Alex: Thank you so much. Thanks for having me.
Mike: It’s great to have you on. We always like to start off by learning a little bit about our guests. So do you want to tell us a little bit about your career and why you chose to join Amplitude?
Alex: Yeah, sure. I mean, I’ve spent my entire career in B2B SaaS marketing. I’ve worked at both early stage startups, the large enterprise corporations such as Oracle. I actually started in product marketing. Turned out to be really foundational for me because it taught me how to really understand customers, understand what they need, what their struggles are. And a lot of what I did in the beginning of my career was bringing together data and storytelling to create these really compelling go-to-market strategies that actually resonated with the customers we were selling to. Today, I lead the EMEA regional marketing team at Amplitude. We work across incredibly diverse markets, so Europe, but also Middle East and Africa. My team is hyper-focused on driving pipeline. I’d say scalable pipeline that actually converts into revenue. And so a lot of what we do is aligning very closely to the sales team in order to hit those targets. And then another piece, obviously, is what we do is we’re trying to take our global marketing strategy from the company and just make sure it’s genuinely regionalized. Things that work out in the US, for example, don’t automatically translate into a region such as France or Germany or even in the UK. So adapting our message and our channels and our entire marketing strategy is something that’s really crucial for myself and my team. And that’s kind of been a consistent theme in my career. I enjoy working at companies that I get to help expand across Europe. I spent several years in the US. I am today based in Paris. I’ve been here now for almost a decade. And it’s kind of my sweet spot. I love taking innovative technology and trying to figure out how to scale it across Europe. It’s a region where every country just has its own nuances, has its own culture, different buying behaviors. And it was one of the reasons why I decided to join Amplitude. I got this opportunity to kind of build the go-to-market strategy from a marketing perspective. And I had used Amplitude in the past, so I knew that the product was amazing. I always try and join companies where I truly believe in the product and where there’s true innovation, not something that’s just a buzzword. At Amplitude, I think over the past few months, we have had at least a dozen major features that have been launched. The product is just incredibly powerful. We’re moving really fast towards the direction of AI. It’s just a lot of fun to be a part of. And I’ve met, you know, over my two years of being at Amplitude, so many of our customers are such champions of the product. And I also get to work alongside some really smart people as well. So, you know, all of that combination just make it a really easy decision to be here.
Mike: Oh, that’s awesome. I love that enthusiasm. And there’s a lot there to unpack. So I think we’re going to have a great discussion, a lot of questions I want to ask. I mean, what we’d like to do, you know, really first is get a bit of a feeling about the product that you’re promoting. And I’ve got to say, you know, there’s a lot of digital analytics products out there. I’m not sure, you know, everyone’s going to go, yeah, you know, the digital analytics product. So tell us about Amplitude and tell us what you do differently and why you do need to be a different product.
Alex: Yeah, it’s a really good question. And there is a lot to dig into that one. So maybe just starting with Amplitude, who we are, what we do. So we’re an AI-powered digital analytics platform. We’re basically helping companies understand how their users are behaving with their digital products. So if you think of a mobile app that you’re building or a website that you’re pulling together, we’re going to help you uncover all the insights around those digital products. And we’re going to help you figure out how to drive the growth. how to really move the needle on the KPIs that are important to the business. We talk a lot about acquisition, retention, and monetization as kind of those three pillars that we try and help move the needle on. So really, in simple terms, we actually are trying to work with the product teams, the marketing teams, and the growth teams And our solution is trying to show them what’s happening inside those digital products. We’re going to show them where the users are getting value. Where are they dropping off? What are the actions or the features that actually drive those KPIs? Our customers can input a question. They can say, tell me, what is my highest value customer doing in the first five minutes within the product? tell me what features actually correlate to long-term retention. Why am I seeing a drop-off today in my funnel for checkout? And Amplitude is going to be able to answer all those questions instantaneously. And I think it’s interesting because, like you said, when you talk about analytics, people don’t necessarily think, oh, wow, well, super innovative. Analytics has been around a really long time and To your point, there are many, many analytics solutions on the market. But I think when people think of analytics, they think of that legacy traffic analytics solution that exists out there. The ones kind of like just looking at page views, we’re looking at sessions. Where did someone come from? And obviously, all of that stuff is really important. And if you’re a product manager, if you’re a marketing manager, you need to have that information. But what’s different with Amplitude is we don’t just show you who showed up and through which channels. We’re actually going to show you why they showed up, why they stayed, or why they dropped off, and what’s actually driving the revenues through your mobile app or your website. So that’s kind of the biggest differentiator. It’s like the insights that we can actually uncover Amplitude did a really great campaign a couple years ago, they called the Aha Campaign, because we noticed that in our customers that when they started to use Amplitude and they kind of had replaced it with one of the legacy analytics tools that they were using, they kind of had this aha moment when they looked at the data and uncovered something like they had never seen before. And a great example of that is Fender, so legendary guitar brand. They had plugged in Amplitude on their e-commerce site, and they realized that there was a step in the checkout that was entirely redundant, and it was causing friction. And they saw it in the Amplitude data, and they’re like, oh, this is it. This is the reason why some of our users are not actually checking out. They removed that step in the checkout, and they saw a 27% uplift in conversions. So analytics can be innovative, and it can be fun. And then just to add on that as well, I think a lot of what we do see in the market is sometimes customers are using an analytic solution. And then they’re layering on top like an A-B testing tool and experimentation tool. And then maybe they have a BI tool on top of that. And then they also have like some sort of CDP bringing in like a single source of truth of their customers. And what’s great about Amplitude is we actually have a single platform that aggregates all of it. You can access the product and marketing analytics. But we also have experimentation that’s baked into the platform that was built from the ground up. But we also have guides and surveys that are integrated into that. So you can actually start to build tutorials for your website, for your mobile app. And we have data activations. You can take entire cohorts and user segments, just kind of send that out to different tools that you’re already using. And the next frontier for us is really about baking AI into that platform. We recently released the beta of our AI agents coming into GA very, very soon. But basically, what we’re trying to really build are these mini-scientists and these mini-experimentation experts that actually sit inside Amplitude. They’re kind of like an extension of the product team or the marketing team. And these agents are going to proactively get those insights for you and take action on it. So our vision is kind of bold. It’s really about having auto-optimized products, products that are just optimizing on their own, thanks to these AI agents. And that’s what we’re kind of pushing the frontier on.
Mike: That sounds very cool and very exciting. I mean, I can hear some of our B2B clients that they have complex products that aren’t bought through e-commerce. And they’re saying, well, I can see how analytics help in e-commerce and how if Fender’s got a problem in the checkout process, absolutely. But can Amplitude help if you’ve got a more complex B2B product that maybe doesn’t even have an online sale?
Alex: Yeah, you know, we do. So Amplitude does work across a big range of industries, I would say, but B2B is definitely one of them. I think the common thread that Amplitude has with whether that’s B2C or B2B is that there does need to be some sort of digital touchpoint, right, where there’s like a meaningful user behavior that’s happening. And that could be obviously a mobile app, it could be a customer portal, it could be a workflow tool, you know, any kind of experience where you’re trying to understand behavior that actually drives the value. And I actually don’t think that the ways that we use Amplitude for B2B are that different compared to B2C. To be honest, at the end of the day, it’s really about trying to understand how your prospects and your customers are moving through the digital journey, which is becoming more and more important for B2B customers. And even if you have a physical product, you’re usually layering in some sort of digital touchpoint around that physical product. It could be quota creations. It could be onboarding different vendors. There’s usually a digital touchpoint that actually has a lot of rich behavioral data that you’d want to dig into. And I think a great example of a B2B customer using Amplitude is Amplitude. We use our own product, and we’re B2B, right? And we use it in so many different ways. It’s almost, we call it drink your own champagne, what I like to call it here based out in Paris. And I do honestly feel like it’s given us a little bit of an unfair advantage in the market because we use the best analytic solution on top of our analytic solution. I mean, our growth marketing team essentially uses Amplitude to guide their entire strategy. The platform is a really central hub for them. They track all the metrics that matter the most for them all in one place. And it really shifted this mindset at Amplitude for the growth team, where they actually didn’t need to rely on data analysts anymore, those clunky dashboards. They could literally open up the dashboard in the morning and be like, oh, I’m seeing dips in my conversions. Like, what’s happening here? Let’s slice and dice the data. and let’s optimize the steps in the funnel to make sure we can test some things and fix the problem, essentially. And then on the web experimentation side, our web team is using Amplitude as well to run a bunch of different tests. And I use Amplitude every now and then. I’ve been using the session replay feature, which is basically an actual visual of what people are doing on your website. I was digging into data and trying to figure out what are the bigger decision makers coming from enterprise organizations? What are these guys actually doing on the website? Are they even doing anything that’s interesting? Are they even coming? And so I can actually see what those decision makers are doing on our website through the session replay. So yeah, Amplitude can definitely be used across B2B.
Mike: That’s such a good answer. And, you know, it’s really clear amplitude has got such a wide range of capabilities. I mean, one of the things you talk about is these kind of three stages, if you like acquisition, retention and monetization. And I’m interested, do you see them as being, you know, very separate kind of stages? Or, you know, do you see them linked together? And how would marketers use amplitude in each of those stages?
Alex: Yeah, I think what’s important for marketers specifically to understand in those three pillars that we always call out acquisition, retention and monetization is yes, of course, they’re connected. We always talk about the full customer journey, right? But I do think that there are levers that you want to pull at each stage and those are going to be completely different. And so it’s always a matter for us about making sure we communicate that those three pillars need to have different levers. But at the same time, you still need to think about how you’re going from acquisition all the way through to that retention and monetization. If we start acquisition, I would argue one of the things that marketers are thinking about the most, most of the time. I think sometimes what happens is we’re all just trying to drive for the sign up, and we’re just trying to get the leads in. We try and push the conversation when it comes to acquisition about not just getting the sign up. It’s about getting the person that is very highly likely to activate and is very highly likely to become a long term valuable user. And I think when you have a tool like Amplitude, you can actually start to see which channels and campaigns are bringing in those users who are going to complete a very specific action that then turns them into a long-term valuable user. And that’s when you can start to make really strategic decisions about your budget that they’re using, right? Because you might see that you’re getting a lot of leads from paid search. You’re also getting a lot of leads from organic. They’re both coming in and getting a lot of signups from it. But you might see that actually the paid search is bringing in cheaper leads. And those leads are actually not converting that well. They’re not the ones that are actually sticky once they continue the conversation. And then that allows you just to have a better, to be smarter, I would say, and more revenue focused around the decisions that you’re making. And then on the next two pillars, so retention and monetization, I think sometimes as marketers, we forget that there’s a whole world outside of acquisition. It’s not just about bringing the lead in. We should be on the hook for making sure that there is retention and that obviously there is monetization. We do code part of that funnel, right? And I think marketers have a much bigger role to play than some marketers realize. And for me, retention is very heavily influenced on onboarding, education, ongoing engagement. And when you understand where your users are dropping off, that’s where you can actually start to nurture them and create those personalized sequences that should be going out. And it’s the same for monetization. If you can actually identify when someone’s ready to upgrade or expand, if you can surface those signals through a tool like Amplitude, that’s when you can actually trigger a very relevant marketing plan for them, a marketing campaign, so we can actually drive the revenues through it and the monetization. So yeah, for me, the value is about bringing those three pillars together, but understanding that there’s different KPIs associated to them that you’d want to pull for each of them.
Mike: I mean, that’s interesting. You’ve talked a little bit about Amplitude’s marketing strategy. Are you basically building a strategy on those three pillars, or do you look at it slightly differently?
Alex: Yeah, we are building it on the three pillars. We absolutely are. It’s kind of our mantra at Amplitude. But my team, kind of specific, is we sit on the regional side, so covering EMEA, regional marketing. We actually sit under enterprise marketing. And so I would say at the highest level, we’re very much focused on two things when it comes to the strategy. The first is very much making sure that we’re helping the sales team have the right conversation with the right people at the right time. We’re hyper-focused on trying to make sure we’re creating the perfect moment and setting up the salesperson in the right way so that once he’s in the room with the right person, he can have that conversation. For us in enterprise marketing, it’s not about volume. It’s very much about quality. And our job is to make sure that the sales teams are speaking to those high intent buyers when it actually matters. So that’s kind of the first piece. We always have an eye on return on investment. with our marketing budget. We aren’t just looking at the leads that we’re bringing in, you know, post event or post campaign. We’re actually looking at whether we generated a qualitative conversation for the sales team, essentially what we call pipeline. But today, we’re really pushing the boundaries on that too. And we’re actually starting to see, well, okay, maybe there wasn’t like a qualitative conversation, but did it actually convert into hard closed dollars? Like was there actual revenue that came post event and post campaign? So we’re really starting to go beyond that pipeline notion. So that’s one of the first feeds very much demand generation acquisition of the very high intent buyers for the sales team. And I think the second piece of it is, the second piece of our strategy and the second pillar is trying to build a strong differentiated position in the market. And to your point, as we spoke about before, digital analytics is a very competitive space. There are a lot of tools out there and it’s also a space that’s evolving quite fast with AI. So it’s really crucial that our prospects and our customers understand who Amplitude is and the problem that we solve and how we differentiate from all those legacy tools. So we are also investing in the brand. We have to invest quite heavily in the clarity of the narrative. We do a lot of thought leadership where we bring in different executives and different influences in the region. We work a lot with our local customer champions so that they can almost sell the platform for us. And so I would even say this piece is almost our biggest challenge out here in EMEA because a lot of the broad brand awareness that the company would launch doesn’t necessarily translate here. And so we have to do a lot of regionalization within each of the countries. We have to make sure that our positioning actually is resonating on a very local level. So yeah, those are kind of the two things, a quality demand on one side and strong market positioning on the other.
Mike: Yeah, that makes sense. I mean, you’ve mentioned again, the localisation. So I’m interested to ask you about that, because, you know, I feel localisation is much more than translation. So how do you go about making sure your messages are, you know, generating real impact in the different countries across Europe?
Alex: Yeah, it’s almost like you can see it as like different, like a top down branch kind of positioning narrative, if you will, because the whole game, right, is to make sure that you’re being true to the positioning of the company. You want to make sure that your top level messaging that’s coming out from corporate It’s still the one that you’re pushing through every market. You can’t fall into the trap of entirely changing your messaging for one region just because you want to. You still got to be true to the brand. And so what happens is we usually have your top level corporate messaging and positioning. And we create these sub-positioning narratives, essentially, that we kind of try to scale out across the NEA. It can go as far as actual territories. And so we might have a specific positioning for France entirely versus Germany versus everyone else. Usually do it just for very specific countries. I think like France, for example, is one that’s just really different. There is a lot of translation, a lot of localization that goes into it. Germany is quite a different one, too. We’re starting to get into the Middle East, but we’re noticing that there actually has to be quite a bit of regionalization there. We can’t quite copy and paste everything. But one of the biggest ways that we actually regionalize here in EMEA is through the logos that we acquire and through our customers that we then push into becoming our champions and creating this kind of community, I guess, if you will, per region. If you take a region like France, for example, you’ve got all these great logos like L’Oreal, Chanel, everyone knows them, Sephora. And they’re great logos, but inherently they’re French. And when you show up with that logo somewhere, anywhere, whether that’s a customer story or having them speak at your event or just doing a meetup, that attracts people. Then they start to listen. Then they start to care because they’re like, oh, wow, this technology is actually, they’re integrated into the world here. They’re integrated into the actual region. So using the local customer logos is something that has been kind of our golden nugget when it comes to regionalization. And I will say as well, I think if a company is looking to branch out internationally, there’s you’ve got to have the right people in the field that understand the market. And so we actually have someone dedicated to South that runs France, Italy, Spain. We have someone that’s dedicated to North who highly understands the Nordics and the UK market. We have someone that’s running out of DAF in Germany. And these people, they understand the dynamics of B2B marketing in their region. And they’re the experts and they’re essentially the ones that guide me as well into what that regionalization should look like, what we should be focusing on and shouldn’t be focusing on and where we can just tweak those nuances and get the wins in the positioning.
Mike: That’s great. And it’s really good to hear that level of detail for Europe, because working primarily in Europe, as we do, it’s not just translation. And it certainly just isn’t translating inches to centimeters. I’m really interested in your view of the future as well. So I mean, obviously, you’ve done a lot integrating AI into the platform, which I’m sure is going to have some impact both now and in the future. How do you see your role or the role of people running marketing in Europe changing over the next five years?
Alex: Yeah, I think it’s a big question. I think the biggest shift for bargaining leaders, if I look over the next couple of years, is that I feel like the role is becoming a lot more strategic. I feel like it’s becoming a lot more outcome-driven than it was a decade ago. I mean, this conversation of marketers being on the line for revenue, that’s a conversation I’ve been in since the beginning of my career. I had a really great mentor when I started in product marketing, because you can almost feel like product marketing sometimes hides behind the business a little bit. And my mentor always told me, like, don’t ever think that just because you’re in product marketing, that you’re not responsible for driving business for this company. And everything you do, whether that’s positioning narratives, a launch campaign, it has to have some sort of metrics that you can tie back to the business. And that’s how you’re going to be successful in marketing. That’s something I’ve taken with me from the beginning. But I feel like over the years, we’re really being pushed into being hyper focused in outcome. And it’s almost like our roles now are just as important in terms of driving revenue as any sales rep would be. And I think that’s the, that’s like the big big shift there. I’ve also seen conversations where we don’t really talk about chief marketing officers. We talk about chief strategic officers now. I do feel like we’re being pushed into more of the strategy instead of the tactics. We shouldn’t be the ones just hyper-focused on campaign per campaign. We should be the ones that are really focused on the strategic depth and making sure that we can tie everything back to business, essentially. And so for me, it’s essentially a couple of concrete things. The first, and kind of tying back to what I was saying, is that I think marketing leaders really need to understand the business engine. Like I said, not just the campaign engine. At Amplitude, for example, so much of my work is very much focused on pipeline quality, and it’s making sure that our sales teams are speaking with the right people at the right time and not just drowning in volume. But in order to do that, I really have to understand how the business works and how the sales team work. It requires a very data-driven kind of view of the entire journey, incorporating the intent signals, the regional dynamics that we spoke about, account readiness. And then the second thing for me, and we spoke a little bit about this, it’s kind of our world as well as the rise of AI. You know, we’re all talking about it. Everyone knows it’s here and it’s coming. And I feel like I open up my LinkedIn every day and Someone’s doing something great with AI, and I feel like I’m not doing enough great things with AI. There’s just a lot of hype. But I will definitely say there are so many tools out there that can absolutely help you create content faster, and tools like Amplitude that help you surface insights faster. And I think what’s going to be important is that you’re gonna need to figure out how your narrative is really gonna stand out. You know, we’ve seen over the past couple of 10 years, a lot of noise through content, through digital, all that stuff. But now with AI, I feel like that is just accelerated 10 times faster. You know, AI is time to insights, it’s time to content, it’s speed, but it can’t actually tell you what’s different about your company and how you’re really gonna stand out in a crowded market. And so I think finding that balance with AI is also going to be really important in the role of marketing.
Mike: That’s interesting. And that feels like a whole other podcast. So I, you know, I think it’s been a fascinating discussion that there’s lots of things here. Before we go, I mean, maybe we can wrap this up with a couple of things. So I’m interested about, you know, market advice, you’ve mentioned some advice you were given when you were a product manager. But, you know, what’s the best marketing advice that’s ever been given to you by someone else?
Alex: Yeah. I think what I realized over the past 10 years of my career in marketing is that sometimes marketing can actually feel like a black box to everyone else. And not every person in a company, when you’re sitting in a different department, actually understands all the things that marketing does. And great advice that I got was when you’re in this role of marketing leadership, you really want to make sure you’re driving for clarity. and not complexity. And I know it sounds really simple, but it actually is very grounding, at least for me. Our industry in marketing, we love frameworks and we love new channels and we love the buzzwords. And I just feel like at the end of the day, great marketing is about helping people understand something that matters and doing that not just externally, but also internally within the company that you’re working in. And you’ve got to make that understanding happen as quickly and obviously as clearly as possible. So a lot of what I do is centered around figuring out how I give my team and the sales team that clarity so they can do their jobs the right way. And then obviously another piece of advice that I got kind of going back to what I was saying is that, you know, marketing should drive revenue, not activity. You’ve got to be on the line to understand how every single campaign you’re running, every single action you’re taking on the marketing side is actually tied back to revenue. Because if you can’t do that, then you’re just a cost center. And you’re not actually driving value for the business overall. So those are kind of two things I would say. Drive for clarity, but also drive for revenue.
Mike: I love that. That’s brilliant. I’m really clear. Thank you, Alexandra. I mean, the other question is we’ve talked a lot about the changes and clearly, you know, Amplitude is one of those companies driving massive changes in marketing. So if you were talking to someone who was starting their career in marketing, what advice would you give them?
Alex: Yeah, I mean, honestly, I think marketing is one of the most exciting careers you can choose. You know, there’s so many pieces of it. You’ve got the creative piece. You’ve got the more operational piece. You’ve got more of the tactical campaigns piece. But a lot of it is actually very strategic, and it’s about understanding people. understanding fully your customers and solving problems for them. It’s about telling stories that actually matter. And I almost feel like if you love the intersection between being creative and having data and also building strategy, it’s an incredible place to be. So yeah, I would say just continue to be curious if you want to get into marketing. I would try and get a breath of different parts of the marketing world. try and dabble in campaign marketing, try and figure out what product marketing does, understand the concepts of marketing operations. And I feel like once you understand those pieces fully, then you can have this incredible overview of what actually marketing does for a company as a whole. And that’s where it becomes really interesting. That’s where you can actually drive the strategy of all those different pieces. So I would just say, you know, try and be as curious as possible, understand all of those different elements and jump in. It’s great.
Mike: Fantastic. I love that. I mean, this has been an amazing discussion. It feels like we probably didn’t cover a lot of detail. There’s so much to talk about in terms of amplitude and analytics. I mean, if people have questions and want to find out more, what’s the best thing for them to do?
Alex: Yeah, I mean, Amplitude.com. You can go to Amplitude. You can sign up for a demo. You can test the platform for free. But also, don’t hesitate to find me on LinkedIn. I’m happy to chat about whatever it is you want to chat about. So yeah, you can find me on LinkedIn.
Mike: That’s awesome. Alexandra, thanks so much for being a guest on Marketing B2B Technology.
Alex: Thank you. It was great. Thank you so much.
Mike: Thanks so much for listening to Marketing B2B Tech. We hope you enjoyed the episode. And if you did, please make sure you subscribe on iTunes or on your favorite podcast application. If you’d like to know more, please visit our website at napierb2b.com or contact me directly on LinkedIn.
