News About Napier
Find out what’s happening in our world! This is where we post the latest news about us, our clients and some of the other agencies across the globe with whom we partner.
Caroline Hayes Steps into New Role as Group Editor
Napier is delighted to congratulate Caroline Hayes on her appointment as Group Editor of AV Magazine and Electronics Weekly. Caroline was appointed…
TIMGlobal Visits TechniShow 2026
We were delighted to receive a guest blog from TIMGlobal, sharing their perspective on TechniShow 2026: Showcasing 75 Years of Innovation in…
embedded world 2026 Welcomed 36,000 Visitors
In early March senior Napier staff and management descended on Nuremberg to support its many clients attending the annual embedded world, which…
Future Horizons: March Semiconductor Update
The always insightful work of Malcom Penn at Future Horizons was contained in his March 2026 update, reproduced with permission below. Executive…
Unlocking ABM Success in B2B Marketing: Insights from Anna Symbolist of Influ2
Anna Tsymbalist, Head of Account-Based Marketing (ABM) at Influ2, explores the rapid rise of ABM and its impact on modern B2B marketing. She unpacks…
Beyond ‘Maximise Conversions’: Navigating Google Ads Bidding and Targeting in B2B Tech
Google Ads strategy for B2B tech: A specialist guide for engineering marketers In the specialized world of B2B technology, PPC specialists know all…
The Great GEO Gold Rush
Don’t fall into the trap of the GEO Gold Rush. Watch Napier’s on-demand webinar where we explore how search is evolving and how it's affecting B2B…
Why is Traditional Lead Generation Failing B2B Tech Companies?
The long-standing tradition of wide-net marketing is increasingly ineffective for B2B technology firms. Why? Because the traditional market they are…
Harnessing AI for Video Editing: Insights from VideoGen’s CEO Anton Koenig
Anton Koenig, Co-Founder and CEO of VideoGen, an innovative video editing platform that utilizes AI technology and highlights how AI now supports…
The Future of B2B Buyer Experiences: ABM, AI and Personalization – Katie Jones – PathFactory
Katie Jones, EVP of Marketing Operations at PathFactory explains how PathFactory personalizes content delivery for buyers, allowing them to navigate…