Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Why Engineers Ignore Your Automated Campaigns (And How to Earn Their Attention)
Marketing automation is easy. Anyone can do it. All you have to do is keep looking for an agency partner that has a deep understanding of what…
Why B2B Needs Its Own Social Media Platform – Adi Krysler – Oktopost
Why B2B Needs Its Own Social Media Platform– Adi Krysler – Oktopost Oktopost’s VP of Marketing, Adi Krysler, joins the podcast to discuss how the…
Mastering Social Media in B2B – Emily Thompson – CoSchedule
Emily Thompson, Marketing Manager at CoSchedule, joins the podcast to share practical strategies for building smarter, more consistent social media…
The Role of Video in Engaging Customers – RS Raghavan – Animaker
RS Raghavan, CEO and Co-Founder of Animaker, joins the podcast to share how his passion for visual storytelling inspired a platform that makes video…
The Next Phase of Marketing Automation: Lessons from Dreamforce and HubSpot
In this episode of the Marketing Automation Moment podcast, Hannah Kelly and Mike Maynard explore whether marketing automation as we know it is truly…
Building Bridges: The Role of Relationships in B2B Influencer Marketing
The importance of relationships in marketing has never been more pronounced, particularly in the realm of B2B marketing and the relationship with B2B…
The GEO Goldrush – How Generative AI Is Changing Brand Visibility – Leah Nurik – Brandi
As people move away from traditional search engines and turn to AI tools for answers, Leah Nurik, Co-Founder and CEO of Brandi.ai, joins host Mike…
Why AI Won’t Do It All, Adobe’s AI Agents & Dreamforce
In this episode of the Marketing Automation Moment podcast, Hannah and Mike dive into the latest trends in MarTech. They kick off with Act-On’s new…
The Power of Gifting in B2B Marketing: Insights from Ben Smith of Reachdesk
Ben Smith, Marketing Director at Reachdesk, shares his journey from professional ice skater to marketing leader and dives into the power of gifting…
If You’re Not Testing, You’re Guessing: Why Experimentation is the Key to B2B Growth
Experimentation is not a marketing buzzword. It is a fundamental approach to adaptation and innovation that can be the difference between success and…