Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
The Future of B2B Buyer Experiences: ABM, AI and Personalization – Katie Jones – PathFactory
Katie Jones, EVP of Marketing Operations at PathFactory explains how PathFactory personalizes content delivery for buyers, allowing them to navigate…
Navigating the AI Gold Rush: Insights on Marketing Automation in 2026
In the first Marketing Automation Moment episode of 2026, Hannah and Mike dive into whether marketing automation and AI truly save marketers time.…
Human vs AI Machine
Catch-up with Napier's webinar and find out whether AI is good enough to replace humans for some marketing tasks. We'll present the results of our…
Stop Burning Cash: A Quick-Step Guide to Hyper-Targeting Specialist Engineers on LinkedIn
Why are your LinkedIn ads attracting everyone except the engineers you want to reach? Wasting LinkedIn ad spend often stems from selecting audiences…
Transforming B2B Marketing with Data-Driven Insights – Alexandra Szynkarski – Amplitude
Alexandra Szynkarski, Head of EMEA Regional Marketing delves into Amplitude's unique position in the digital analytics space, highlighting how the…
B2B tech PR agency evaluation: How to Avoid Resource Drain and Maximize Value
The Hidden Cost: What's the True ROI of Your PR Agency? When evaluating the value (ROI) you are getting from your marketing and PR agency, , the view…
Why Your SaaS PR Agency for Semiconductor Companies Is Failing You
I know you’ve felt the frustration. You’ve just spent an hour, perhaps even a day, explaining the intricacies of FinFET architecture or…
Why Vetting and Choosing a Technical PR Agency is, and Should be, Difficult.
Why Vetting and Choosing a Technical PR Agency is, and Should be, Difficult. When it comes to engineering or IT companies, choosing the right PR…
The Future of Marketing – Andrea Rosi – StatSocial
Andrea Rosi, Head of Operations and Marketing at StatSocial, shares her career journey and offers insights into how StatSocial helps brands…
Why Engineers Ignore Your Automated Campaigns (And How to Earn Their Attention)
Why Engineers Ignore Your Automated Campaigns (And How to Earn Their Attention) We often hear at Napier B2B that “marketing automation is easy.…