Strategy and Messaging Workshops
Strong strategy and clear messaging are the foundation of every great campaign. Our workshops are collaborative sessions that bring key stakeholders together to develop, refine, or realign your company’s strategic direction and messaging.
The goal is to build a clear, actionable roadmap to achieve marketing and business objectives.
Workshops involve a range of activities, including defining target audiences, identifying value propositions, setting aligned marketing goals, analysing competition and positioning, auditing existing content, exploring channels and tactics (e.g., social media, content, advertising), and establishing success metrics.
Strategy Workshops
With our strategy workshops, we’ll explore your strategic position and uncover opportunities to strengthen alignment across teams and goals. Activities include:
- SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)
- Customer persona development
- Journey mapping
- Brand positioning exercises
- Brainstorming campaigns or messaging
- Goal-setting using frameworks like SMART or OKRs
Messaging Workshops
With our messaging workshops, we’ll review current messages and identify gaps or inconsistencies to build compelling brand and product-related messaging tailored to different target audiences. Activities include:
- Audit of website, sales, marketing and campaign materials
- Competitor message analysis
- Review of brand strategy, personas and associated research
- Interviews with key internal stakeholders across sales and leadership
- Analysis of themes, tensions and opportunities
- Development of core messaging components
How Does It Work?
Our workshops are tailored to meet the unique needs of each client, whether they’re preparing for a strategy overhaul or defining messaging for a new product launch. Our workshops are typically broken down into four stages:
- Discovery & Audit
- Stakeholder Discovery
- Messaging Development
- Alignment & Ratification
Workshops are delivered in multiple sessions and can be designed for individuals or teams. The outcome is a clear, actionable marketing strategy or messaging framework, aligned team vision with priorities, and a defined set of next steps and responsibilities.
The Napier 4 Step Process
The Napier four-step process is a unique framework that ensures we develop insightful marketing strategies and effective plans. We DETERMINE your goals and analyse the market and then we FOCUS on your audience and the messages that will resonate with them. The campaign is then DELIVERED, and we continually ENHANCE the results using our agile approach and carefully designed feedback loops.
Case Studies
Using a Customer Case Study to Generate High Quality Content and Coverage Across Europe
"This is incredible. Really amazing coverage. I am utterly blown away with how well this has been received. Massive thanks for including us in this marketing program.”
Developing Technical Content for Launch of New Quality Inspection Robot
Developing high-quality technical content to promote new product
Driving Demand in the Food and Beverage Industry
ABB partnered with Napier to raise awareness and generate demand for its products, services and expertise in the food and beverage industry.