HubSpot’s State of Inbound Report 2018

State of Inbound Report 2018 The state of Inbound 2018 report is finally here! Read on for some great stats and insights of the current state of the marketing landscape. The Main Marketing Challenges and Priorities for Marketers Top priorities: 69% of marketers said that their biggest priority was converting leads to customers 61% said that their marketing priority was to grow SEO and…

What Does HubSpot’s Annual State of Inbound Report 2017 tell Marketers?

As an agency who work closely with HubSpot, we waited patiently for their annual State of Inbound Report for 2017. Each year HubSpot tracks shifts in buying behaviour, marketing challenges and sales strategies, to learn how Inbound Marketing has developed over the past year, and what predictions there is for the future. 70% of marketers surveyed revealed their top marketing priority to be…

What does HubSpot’s ‘State of Inbound 2016’ report tell B2B marketers?

As proud partners of HubSpot, we eagerly awaited their eighth annual State of Inbound Report, presenting the trends and growth of inbound marketing. We weren’t disappointed as we delved into HubSpot’s report, discovering the state of inbound marketing in 2016 and HubSpot’s predictions for the future of inbound marketing. 74% of marketers surveyed recognised the importance of converting leads…

HubSpot’s State of Marketing Trends 2022 Report: The Top 7 Marketing Trends for B2B Marketers

The environment for B2B marketing is always changing, and it underwent some significant adjustments and developments during the past two years. HubSpot has released its annual State of Marketing Trends report, which gathered information on everything marketing in 2022 from 1,600+ B2B and B2C marketers from around the world and across several sectors. Although the report provides results…

Top things we learnt at INBOUND 2018

Earlier this year, I attended INBOUND – one of the best and biggest marketing conferences around.  I attended last year’s too and as always, I took full advantage of the advice and tips that INBOUND provided. One of the key sessions I went to at INBOUND this year, was ‘Content is the key to the email Inbox’. An interesting session that covered what is really needed to build trust, generate…

INBOUND 2017 Taught Me: Topic Clusters

INBOUND 2017; what a week. Bringing together the best of HubSpot talent along with various marketing professionals and a few big names to add some pizzazz (Michelle Obama was a personal highlight of mine). Needless to say there was some great insight to be gleaned; some exceptional content, some slightly less exceptional – which kind of reflects one of the major themes across the week, ‘doubling…

Inbound Marketing: Europe is Catching Up with America

"The State of Inbound 2015”, a report by HubSpot, reveals the most successful marketing practices in over 150 countries based on a survey of 4000 respondents. Europe stood far behind the USA a couple of years ago, but now stands right next to North America in terms of inbound marketing strategies and tactics. According to “The State of Inbound 2015”, 36% of European marketers have seen greater…

Understanding the Fundamentals of the Best Inbound Marketing Practices

Entrepreneurs and business leaders have realised that inbound marketing is the most effective way to attract potential customers. It is more relied upon than traditional advertising methods. In the current scenario, business leaders need to understand the fundamentals of the best inbound marketing practices to build brand recognition and increase customer loyalty. HubSpot’s seventh annual State…

21 Marketing Tips and Takeaways from Inbound 2015

Boston; home of Fenway Park, the Freedom Trail, too many Dunkin Donut’s to count and HubSpot’s annual Inbound Conference. Having returned from Inbound 2015, we’re happy to say it didn’t disappoint. With inspirational keynotes and speeches from the likes of Seth Godin, Brene Brown and Aziz Ansari, it’s safe to say we laughed a lot, thought a lot and ultimately learned a lot. Having combed our…

7 Content Marketing Stats Every Marketer Needs to Know

As the B2B marketing world continues to evolve, it’s important to stay up to date with the latest from the content marketing industry. With some marketers doubting that a content marketing strategy is still important, the latest content marketing stats can provide great insight, so you know that the time spent on your content marketing strategy is not only important, but also worth it, to achieve…

A Napier Podcast: Interview with Tim Bohn – GatedContent

In this podcast episode, we interview Tim Bohn, Founder of GatedContent, an enterprise web form and content gating platform. Tim shares how GatedContent is helping enterprise companies scale up their marketing automation and lead generation activities, to enable companies to build consistent campaigns easily and effectively across any website or content management system. He also shares what…

Napier’s First Trends Webinar

Here at Napier we've decided to take a new approach to sharing our insights of the industry, with our first recorded trends webinar! Our webinar focuses on the latest marketing news and trends including: Some good news about the financial performance of the B2B publishing companies in Europe The implication of layoffs at Aspencore, the largest global publisher of titles for the…

HubSpot announces Data Centre in Germany

HubSpot has further proved its commitment to Europe this year, by not only opening a new Berlin office, but also announcing a new Germany based data centre for 2018. HubSpot's findings from a recent survey has identified Berlin as the fastest growing tech city in Europe, with a vast majority of respondents positioning the city as a growing hub for startups and tech companies. The survey was…

Napier Insights

Napier's Insight Page 5 LinkedIn Tactics Every B2B Marketer Should be Using LinkedIn has become an essential personal branding tool for B2B companies. Yet, as the popularity of the site has grown, B2B marketers are having to work hard to make sure they stand out from the crowd. We've put together 5 tactics to help B2B marketers achieve real success on LinkedIn. Read them here.…

How to get more people on your email database

Interesting story posted about the best way to grow your email database at MarketingCharts.com. According to research conducted by ExactTarget, Ball State University and the Email Marketers Club, the most effective tactics are on-site registration and capturing information through inbound call centers, while the least effective tactics are outbound call-center attempts to solicit information and…