Radio-electronics to launch white papers section

Radio-electronics.com plans to launch a section on their website for downloadable white papers. Editor and publisher, Ian Poole, tells me he sees a lot of demand for high-quality content and believes that adding white papers will further increase the growing traffic to the website.

Call for papers – Embedded Masterclass 2011

The Embedded Masterclass Conference & Exhibition, which will take place in Cambridge on the 24th May 2011 and Stratford-upon-Avon the 7th June 2011, has issued a call for papers. In 2010, the conference introduced 'white board' only presentations, with PowerPoint banned. In 2011 presenters are being given the option of choosing either format. Presenters can submit on a wide range of topics…

EPD adds white paper hosting

EPD has launched a white papers section on the EPDonthenet.net website. The new section allows engineers to run a keyword search for white papers, something that I’m sure will be an interesting service. Although Google remains the first port of call for many engineers looking for technical information, the need for specific, detailed information often means they end up searching several…

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The Future of AI in Marketing Automation

How is AI going to shape the future of our marketing automation campaigns? From the latest announcements from leading platforms in the industry, to how AI could revolutionise lead scoring, Mike Maynard and Hannah Wehrly explore the latest news and developments in marketing automation. They also look at predictions on how marketing automation is expected to grow in the coming years and the role…

150 Lead Generation Tips and Tricks

Generating leads is one of the key goals of many marketing teams. We’ve worked on many lead-generation campaigns and have found that it’s possible to optimise them in many different ways. In fact, we have 150 ideas that will help you run better lead-generation campaigns in the future! Strategy A great strategy is the basis of all great campaigns. If you think carefully about how and why your…

A Napier Podcast Interview with William Hearn – Sendinblue

William Hearn is the Sales Director for EMEA and RoW at Sendinblue, an all-in-one marketing platform. The marketing automation market is increasingly crowded, and William discusses how Sendinblue positions itself to stand out amongst competitors. Find out some of the different requirements for B2B and B2C marketers and how B2B can benefit from replicating B2C campaigns. William also…

Maximizing Your Content Strategy: Top Trends in Content Marketing According to Semrush

As a B2B marketing agency, staying on top of the latest trends and insights in the world of content marketing is crucial to being successful. That's why we were excited to dive into the Semrush ‘State of Content Marketing 2023 Global Report’, which provides a comprehensive overview of the current state of content marketing and predicts where the industry is headed in the coming year. In this…

A Napier Podcast Interview with Jeffrey Mack – Agility PR

Jeffrey Mack, VP of Marketing at Agility PR, sat down with Mike for the latest episode of Marketing B2B Technology. Jeffrey discusses the benefits of having a PR platform that integrates distribution with measurement, and how measurement is becoming a critical component in successful PR strategies. He discusses how measuring PR success is evolving from traditional quantitative AVE data to more…

A Napier Podcast Interview with Terri Delfino – FormAssembly

In the latest episode of Marketing B2B Tech, we interview Terri Delfino, Chief Marketing Officer at FormAssembly, an online form builder. Terri discusses what makes FormAssembly stand out amongst its competitors and how marketers can integrate forms into their marketing automation and CRM systems like Salesforce. Terri talks about the importance of branding forms, and how features like…

A Napier Podcast Interview with Daan Reijnders – Foleon

In our latest podcast episode, we interview Daan Reijnders, co-founder and CEO of Foleon, a content creation platform where users can create engaging long form content. As an increasingly bigger portion of the customer journey is done offline, out of the marketeer’s view, the amount of individual investigation prospects do is increasing. Daan discusses how content is a good solution to support…

A Napier Podcast Interview with Chad Reid – Jotform

In the latest podcast episode, Mike sits down with Chad Reid, VP of Marketing at Jotform, an online form builder offering a suite of productivity tools. Chad discusses what makes Jotform stand out amongst its competitors, shares which marketing tactics have proven to be the most successful and offers some top tips on how to maximise form conversions, as well as how to approach a marketing…

A Napier Webinar: Avoid the Biggest International Marketing Mistakes

International marketing requires a lot more than simply reaching an audience in another country. Culture, language and convention are potential minefields, leading to many international campaigns failing or even damaging the organisation. Napier recently held a webinar titled 'Avoid the Biggest International Marketing Mistakes' which explored the most common international marketing mistakes…

A Napier Podcast Interview with Marc Mustard – ABB Robotics

In the first interview of our leading B2B marketing professionals’ series, we talk to Marc Mustard, Global Head of Content and Brand at ABB Robotics, a pioneer in robotics, machine automation and digital services. Marc gives insight into his career, how he came to work in robotics, and how he thinks the robotics industry will change the way we live. He also shares his thoughts on why there is…

A Napier Podcast: Interview with Jeff Coyle – MarketMuse

In this podcast episode, we interview Jeff Coyle, Co-Founder and Chief Strategy Officer at MarketMuse, an AI-powered platform which removes manual intervention by identifying content quality issues and accelerating the research, creation and optimisation process. Jeff explains what it means to publish fearlessly and how MarketMuse brings content confidence and the assurance that it will have a…

What B2B Marketers Need to Consider When it Comes to Email Marketing

Natasha Websdale, Marketing Specialist at Napier, shares her views on what B2B marketers need to consider when it comes to email marketing, drawing from her own experience, and two insightful reports. Email marketing is an important part of any marketing strategy, keeping audiences up-to-date on the latest products, company news and business insights. Email activity has grown massively over…

The Secrets to Communicating Successfully With a B2B Audience

Communicating with a B2B audience is a skill in itself – unlike in the consumer world, where you can seemingly get away with scattering exaggerated claims at random, the B2B audience is much more discerning. So, what do they expect and how do you go about connecting with these tough customers? The first step is to understand where your target audience is in their customer journey. Where…

A Guide to Successful PPC Campaigns

Many people may have heard the phrase pay per click (PPC) advertising, but what is it exactly and how can we use it? At the most basic level, pay per click advertising is where you pay only when someone clicks on an ad and not when someone simply sees an ad. Traditionally, in most publications, when you buy space, you buy on a ‘per impression’ basis, so you pay when people see the ad. By…

A Napier Podcast: Interview with Tim Bohn – GatedContent

In this podcast episode, we interview Tim Bohn, Founder of GatedContent, an enterprise web form and content gating platform. Tim shares how GatedContent is helping enterprise companies scale up their marketing automation and lead generation activities, to enable companies to build consistent campaigns easily and effectively across any website or content management system. He also shares what…

A Napier Webinar: The Secrets to a Successful PPC Campaign

As customers have worked from home, B2B marketers and PR specialists have increasingly incorporated digital activities into their traditional strategies. A key tactic used by many is pay-per-click advertising or PPC. This approach is used on search, paid social and even display advertising, ensuring you only pay for traffic to your website. But there is no point in generating clicks if the…

An In-depth Look into Lead Nurturing: The Good, The Bad, and The Non-Existent

How do companies nurture their leads? Do they do it well, badly, not at all? To answers these questions, we invented an employee, Freddie Fox, and sent him out into the world to sign up for various companies to see how they would treat him. During February 2021, Freddie registered with 21 different companies. But he did not respond to any communications from those companies apart from double…

The 11 Different Types of Nurturing Campaign

I’m often asked by clients for examples of great nurturing campaigns: it’s not only those who have recently acquired marketing automation software, as even experienced users want to know “what works and what doesn’t”. On the fact of it, it’s a reasonable request: surely there are some best practices that you can follow to guarantee success? In practice, I’ve found that it’s really hard to…

The Truth Behind Content Marketing

At Napier, one of the questions we often get from clients is whether content marketing is too good to be true? They ask because a lot of people promise all sorts of things from content marketing and yet, many clients find that the results are not as good as they hoped. But first of all, what do we mean by content marketing? One definition is that content marketing involves the creation and…

A Napier Webinar: Is Content Marketing too Good to be True?

Content marketing should be at the centre of any B2B marketing strategy. Without it, marketers would be unable to build trust with their audience, connect with customers, or improve conversions and generate leads. Yet, only 42% of B2B marketers report that they're effective in their content marketing efforts. Napier recently held a webinar 'Is Content Marketing too Good to be True?', which…

A Day in the Life of a Copywriter

As part of our ‘day in the life’ blog series, Kevin Tasker, Copywriter at Napier provides insight into how he joined Armitage, (now Napier) and the activities and responsibilities of his role.  For me, the lockdown hasn’t been such a wrench – over the years, I had become well accustomed to the 10-second commute and at the end of the day, switching off the machine and already being home. Back…