Radio-electronics to launch white papers section

Radio-electronics.com plans to launch a section on their website for downloadable white papers. Editor and publisher, Ian Poole, tells me he sees a lot of demand for high-quality content and believes that adding white papers will further increase the growing traffic to the website.

Call for papers – Embedded Masterclass 2011

The Embedded Masterclass Conference & Exhibition, which will take place in Cambridge on the 24th May 2011 and Stratford-upon-Avon the 7th June 2011, has issued a call for papers. In 2010, the conference introduced 'white board' only presentations, with PowerPoint banned. In 2011 presenters are being given the option of choosing either format. Presenters can submit on a wide range of topics…

EPD adds white paper hosting

EPD has launched a white papers section on the EPDonthenet.net website. The new section allows engineers to run a keyword search for white papers, something that I’m sure will be an interesting service. Although Google remains the first port of call for many engineers looking for technical information, the need for specific, detailed information often means they end up searching several…

What B2B Marketers Need to Consider When it Comes to Email Marketing

Natasha Websdale, Marketing Specialist at Napier, shares her views on what B2B marketers need to consider when it comes to email marketing, drawing from her own experience, and two insightful reports. Email marketing is an important part of any marketing strategy, keeping audiences up-to-date on the latest products, company news and business insights. Email activity has grown massively over…

The Secrets to Communicating Successfully With a B2B Audience

Communicating with a B2B audience is a skill in itself – unlike in the consumer world, where you can seemingly get away with scattering exaggerated claims at random, the B2B audience is much more discerning. So, what do they expect and how do you go about connecting with these tough customers? The first step is to understand where your target audience is in their customer journey. Where…

A Guide to Successful PPC Campaigns

Many people may have heard the phrase pay per click (PPC) advertising, but what is it exactly and how can we use it? At the most basic level, pay per click advertising is where you pay only when someone clicks on an ad and not when someone simply sees an ad. Traditionally, in most publications, when you buy space, you buy on a ‘per impression’ basis, so you pay when people see the ad. By…

A Napier Podcast: Interview with Tim Bohn – GatedContent

In this podcast episode, we interview Tim Bohn, Founder of GatedContent, an enterprise web form and content gating platform. Tim shares how GatedContent is helping enterprise companies scale up their marketing automation and lead generation activities, to enable companies to build consistent campaigns easily and effectively across any website or content management system. He also shares what…

A Napier Webinar: The Secrets to a Successful PPC Campaign

As customers have worked from home, B2B marketers and PR specialists have increasingly incorporated digital activities into their traditional strategies. A key tactic used by many is pay-per-click advertising or PPC. This approach is used on search, paid social and even display advertising, ensuring you only pay for traffic to your website. But there is no point in generating clicks if the…

An In-depth Look into Lead Nurturing: The Good, The Bad, and The Non-Existent

How do companies nurture their leads? Do they do it well, badly, not at all? To answers these questions, we invented an employee, Freddie Fox, and sent him out into the world to sign up for various companies to see how they would treat him. During February 2021, Freddie registered with 21 different companies. But he did not respond to any communications from those companies apart from double…

The 11 Different Types of Nurturing Campaign

I’m often asked by clients for examples of great nurturing campaigns: it’s not only those who have recently acquired marketing automation software, as even experienced users want to know “what works and what doesn’t”. On the fact of it, it’s a reasonable request: surely there are some best practices that you can follow to guarantee success? In practice, I’ve found that it’s really hard to…

The Truth Behind Content Marketing

At Napier, one of the questions we often get from clients is whether content marketing is too good to be true? They ask because a lot of people promise all sorts of things from content marketing and yet, many clients find that the results are not as good as they hoped. But first of all, what do we mean by content marketing? One definition is that content marketing involves the creation and…

A Napier Webinar: Is Content Marketing too Good to be True?

Content marketing should be at the centre of any B2B marketing strategy. Without it, marketers would be unable to build trust with their audience, connect with customers, or improve conversions and generate leads. Yet, only 42% of B2B marketers report that they're effective in their content marketing efforts. Napier recently held a webinar 'Is Content Marketing too Good to be True?', which…

A Day in the Life of a Copywriter

As part of our ‘day in the life’ blog series, Kevin Tasker, Copywriter at Napier provides insight into how he joined Armitage, (now Napier) and the activities and responsibilities of his role.  For me, the lockdown hasn’t been such a wrench – over the years, I had become well accustomed to the 10-second commute and at the end of the day, switching off the machine and already being home. Back…

A Napier Webinar: The 7 Marketing Automation Campaigns that Should get you Promoted

It’s no secret that when used right, marketing automation platforms can produce fantastic results; and the key to success is to implement campaigns that find the balance between only scratching the surface and over-engineering the activities for little or no additional return. Without the right campaigns, marketing automation platforms can easily become overly complex and difficult to manage.…

Marketing Challenges Solved

Marketing Challenges We Solve Content Development Developing content is one of the biggest challenges for B2B technology organisations today. Typically the subject matter experts are also responsible for product development, selling to clients or even take on both these roles. This leaves little time for them to create content. Our role as an agency is to make content creation a smooth,…

PCB Directory Hits 100,000 Views a Month

Online publisher everything RF, has announced that it's PCB Directory website is now receiving 100,000 page views a month, with traffic continuing to grow steadily. As the largest directory of PCB companies in the industry, the website was launched just over a year ago to enable users to find PCB companies based on their location and capabilities. GoPhotonics is a web page that can also be…

7 Content Marketing Stats Every Marketer Needs to Know

As the B2B marketing world continues to evolve, it’s important to stay up to date with the latest from the content marketing industry. With some marketers doubting that a content marketing strategy is still important, the latest content marketing stats can provide great insight, so you know that the time spent on your content marketing strategy is not only important, but also worth it, to achieve…

Napier’s Expertise & Experience

Napier's Expertise and Experience Our Approach What we do for Clients Our Services Deep Insight Content Creation and Content Distribution Napier Case Studies Our Team Our Approach At Napier, we believe that our approach is the best way to deliver great campaigns. Our deep market insight allows us to understand the customer, the market, our client and…

Elektronik Praxis | Editor moves and other news

This is a summary of all of the blog posts we have written about Elektronik Praxis up to December 2018. A Shuffle Around at ELEKTRONIKPRAXIS September 8th, 2017 Sebastian Gerstl is making the move to Software-related topics, after announcing that he will no longer be responsible for Embedded Systems at ELEKTRONIKPRAXIS. Sebastian is taking over the editorial duties for all…

Mouser’s Graham Maggs – Marketing Expert Interview

Graham Supporting the Portsmouth FC Football Team Graham Maggs, Vice President of Marketing EMEA at Mouser Electronics, is the latest marketer to take part in our marketing expert series. From Graham's view on the most-over hyped marketing tactic, to his favourite football team, we asked Graham a variety of questions to learn everything we could about our latest marketing expert.   …

Power Electronics News is Ready to Go

It was discussed extensively at PCIM, and now the wait is over, as AspenCore have officially launched their new website, Power Electronics News. With the objective to deliver the latest news, new products, and technical articles, to cover the ever-changing global electronics industry, from power supplies to thermal management, this website aims to provide the latest information needed, for…

Aspencore research shows the content that will get engineers to provide contact details

Aspencore's annual Supplier Interface Study is an important piece of research that provides insight into what drives the decisions their readers and subscribers - i.e. the electronics design industry. The results, as always, provide some great insights for marketing professionals in the electronics industry, and as an agency that believes in using research to make data-driven decisions, we've…

Striking a balance between “owning” and “renting” contacts

Marketing has changed dramatically over recent years, as the cost of reaching contacts you have in your database approaches zero. Twenty years ago, things were different: it was expensive to reach contacts in your database as postal direct mail, telemarketing and sending sales people were all expensive pursuits. Databases could become out of date before marketing teams had sufficient budget to…

The return of What’s New In Electronics

It's easy to think that the glory days of the past are gone (particularly if your football team is Ipswich Town). I even dream that perhaps some of the old publications that I read when I was an engineer could return in a format that's optimised for the new internet economy. That's not going to happen, is it? Actually it is! One of the best-known British publication brands from the past,…

Test Equipment Lead Generation Campaign

Client: Anritsu Activities: Napier helped Anritsu create technical webinars on relevant topics, supporting the content generation process to ensure the webinar was as engaging as possible. We then worked with publishers to host and attract attendees to the online events. In addition to webinars, we also ran lead generation campaigns using white papers as content to drive registration.…