Our fave five tools for marketing digitalisation to the O&G industry
A world without oil is a world without transport, buildings, laptops, cosmetics, clothing, medication and more. Vitally important in our day-to-day lives, oil has become the most important source of energy since the mid-1950s. Yet prices fell dramatically in June 2014.
This poses a problem for the Oil & Gas (O&G) industry as a whole – with prices remaining so low, how do these…
Personalised Emails are the Way Forward according to Experian Marketing Services
At Napier, we were recently talking about how things in marketing seem to be changing rapidly. But when we took a moment and began discussing personalization we realised this wasn’t always the case.
Back in 2013, Experian Marketing Services released their 2013 Email Market Study report, which formed an analysis of growing trends, stats and proven best practises for how marketers connect with…
Imagination’s Jo Ashford – Marketing Expert Interview
As part of our Marketing expert series, we interviewed Jo Ashford, Technology Communications Manager at Imagination. Similar to our previous interviews, we asked a variety of questions, to learn everything we could about our latest marketing expert.
What do you like to do in your spare time (hobbies)?
I’m a keen baker in my spare time, something which my colleagues, friends and family…
Why should you write a book? (and simple ideas to help you write your own)
In the last 6 months we’ve seen a trend emerging here at Napier. Marketing collateral is big part of our remit with our B2B technology clients and recently we’ve been involved in creating books - lots and lots of them! We’re huge advocates of the inbound methodology (in case you hadn’t noticed!) and in order to execute this methodology successfully you need great content. If you are a B2B…
Content Marketing Made Easy
Content marketing is all the rage and the web is full of tips and tricks but it’s not just a fashionable marketing trend – if done correctly, it is a strategic approach that can attract and importantly engage a clearly defined audience that will drive leads and prospects through the sales funnel much faster than other strategies.
The secret to generating content
As…
Bill Barron joins OpenSystems Media
Well-known industry veteran Bill Barron has been appointed Strategic Account Manager at OpenSystems Media. Prior to joining the OMS Team Bill spent 11 years at Hearst Business Media as VP and Publisher as well as holding positions at PartMiner as CMO and Publisher at CMP. Bill steered Hearst Business Media to a leading position before selling the group in 2015.
The Hearst Business Media Group…
New Editor, New Era for CIE Magazine
Multimedia Journalism graduate Amy Wallington begins her Editorial career at CIE Magazine. After graduating university in 2015 having specialised in print and online journalism, Amy is new to the world of Electronics. Heading up her own Radio show for BRFM she is no stranger to carving out an audience and immersing herself in the community.
Amy takes over editorship from Joe Bush, who…
OpenSystems Media comments on changes at UBM
A great thing about blogging is that you get to write what you want: you don't need to take into account contributions from others. But there are times when others say things really well, and I was particularly impressed with the following email sent out by Patrick Hopper of OpenSystems Media. He doesn't launch into an attack on UBM, and actually points out they're really good at running trade…
Resources
At Napier we've been helping B2B technology clients create great PR and marketing campaigns since 1984. Our selection of whitepapers, tip sheets, ebooks and videos contain some of the insights into effective campaigns from our technology PR and marketing experts, covering a range of topics from PR to marketing automation.
PR Resources
Guides to help you improve your media and analyst…
PR or Search Marketing?
Daryll Wilcox, the company behind Response Source, Source Wire and Features Exec has published a whitepaper entitled Public Relations Versus Search Marketing - Clash or Collaboration? Their whitepapers are always both useful and fun, and we also strongly recommend the other papers, particularly Doing tech PR in the UK. You'll need to register to get the whitepapers.