Account Based Marketing (ABM) - How You Can Ensure Success

At Napier, we believe that Account Based Marketing is a fantastic strategic approach for account awareness in which businesses can approach individual prospects or accounts.

What benefits can ABM bring you?

  • An opportunity to get personal
  • Higher chances to acquire targeted clients
  • Promoting your company’s USPs
  • Cost efficiency
  • Trust based relationships

On this page you will find everything you need to know about Account Based Marketing, to ensure your success. From the Top 7 Account-Based Marketing Challenges to a case study of how ABM helped one of our clients; this page provides you with the opportunity to learn how ABM works and the fantastic benefits its brings.

Why isn’t Everyone Using Account Based Marketing (ABM)?

Account Based Marketing works in the sense that it is low cost and delivers high quality leads. But why isn’t everyone using this strategy?

In our blog post, we take a look at the reasons why companies do not commit to ABM and analyse how they can overcome some perceived barriers.

Some of the barriers we cover in the blog include:

  • ‘We Keep Reaching The Same People’
  • ‘We Dont Have Major Accounts’
  • We Keep Reaching The Same People’
  • GDPR

You can read the blog post here.

Top 7 Account-Based Marketing Challenges and How to Solve Them

Account Based Marketing brings many benefits to businesses however, there are also some challenges and obstacles you need to overcome. Have a read of our LinkedIn SlideShare to find out the 7 account based marketing challenges and how you can overcome them.

Top 5 facts you need to know about Account-Based Marketing (ABM)

Account Based Marketing is becoming an essential concept, as more companies are gaining successful results. Our blog post gives you 5 top compelling facts you need to know.

The 5 top facts will cover:

  • Improving consistency
  • Strengthening retention
  • Personalised communications
  • Marketing Automation is a key tool for ABM
  • Return on Investment

Napier Case Study - Driving Traffic Through Account Based Marketing (ABM)

Working with our client Vicor, we ran an ABM campaign utilising their existing content and ensuring that it reached out to key target accounts.

The campaign goals included:

  • Increasing awareness on Power on Package product in Europe for key targets utilising LinkedIn and AdRoll’s targeting features
  • Secure a meeting or phone call with a relevant contact at our target account
  • Drive 50 views of relevant PoP content from targeted accounts

To read more regarding the activities and results of the campaign, click here.

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