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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.

INBOUND Taught Me: How to Win in the ever-evolving world of Social Media

During the time we spent at the HubSpot INBOUND Conference 2017, we attended partner day. As proud partners of HubSpot, we joined other agencies for…

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Napier’s Email Competition – Winner Announced!

Recently, Napier's very own Fiona Challen, Emily Serna and Hannah Kelly took part in an email design competition for St Wilfred's Hospice. And after…

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Making the most out of your webinar: A Few Tips and Tricks

This week at Napier we’ve been analysing “The 2017 Big Book of Webinar Stats” by GoToWebinar  and have decided to summarise a few little tips and…

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Napier’s latest Challenge – A Email Competition for Charity

*Competition Now Closed*  At Napier, we are a team of individuals who often jump at the chance for a challenge; and with Christmas fast approaching…

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Why I took a cheesy American sales course

I’ve just finished a sales course run by HubSpot. Sales? I’ve done this before in my career, so why should I spend time on another course? And…

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HubSpot announces Data Centre in Germany

HubSpot has further proved its commitment to Europe this year, by not only opening a new Berlin office, but also announcing a new Germany based data…

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INBOUND Taught Me: How to Overhaul Lead Nurturing and Double Conversions

Throughout my time at INBOUND 2017, I spent a lot of time listening about HubSpot’s (rightly so) ‘awesomeness’.  This is why it was almost refreshing…

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Name change again for eeDesignNews!

Earlier this year, in April, EDN Europe rebranded as eeDesignNews. Now eeDesignNews is to become eeNews Embedded. We are saddened to say however that…

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The moment we’ve been waiting for – our zest for PR is celebrated at the Petroleum Economist Awards

Never in my three and a half years at Armitage Communications have I experienced such a build-up of emotions in such a short time. Over the last…

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productronica 2017 reports 20% increase in visitors

productronica 2017, held in Munich this November, has presented growth for the electronics production industry. The event saw an increase in…

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