Our Blogs

Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.

New Electronics Celebrate 50 Years

Congratulations to New Electronics, who will be celebrating their 50th year anniversary this coming June. To mark the event, the magazine will be…

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MagPi Magazine to Publish in Dutch and French

Elektor International Media has recently signed an agreement to publish Dutch and French editions of the MagPi magazine in association with the…

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Incisive Works Reveal Insight into B2B Tech Marketing for 2018

Incisive Works has released a report which provides valuable insight into IT decision-makers and the tech marketing that they respond to. Titled ‘B2B…

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To Pitch or Not to Pitch

The word “pitching” always made me think of episodes of the Apprentice. Watching nervous hopefuls talking endlessly about how their ideas are the…

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The Tradeshow Survival Challenge

Tradeshows. Every journalist, exhibitor and visitor knows of the challenges you can face. Working in a marketing agency we have to tackle tradeshows…

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What has an apprenticeship meant for my future?

It’s safe to say that I don’t regret my apprenticeship with Napier one single bit. My journey started when I finished taking my A levels at sixth…

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Q & A: We ask the employer, Why did you decide to take on Apprentices?

National Apprenticeship week is here so, we wanted to ask the employer a few questions about why they believe in the apprenticeship scheme as well as…

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Emily’s Level 3 Apprenticeship Experience at College

People often ask me how my workload at Napier affects my apprenticeship coursework, and I must say that managing college vs. Napier work hasn’t been…

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From Apprentice to Marketing Specialist – Taylor’s Journey

It has been a year since I completed an Apprenticeship with Peter Bush Communications, and I have recently hit the milestone of my second year…

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#STEMspiration for all of us

We’re in March and the chances are that you’ve broken your resolutions already, as have I, my landlady, my boss and my cat. The number one New Year’s…

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