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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
How to secure coverage in the business press–new tip sheet
Whilst the main audience for a B2B technology campaign is usually the technical decision-makers who buy the product, in practice there are many…
Ron Friedman appointed to sell ElectronicWorld titles in the USA
ElectronicWorld Publishing, the publishers of EIU Magazine, www.electronicscomponentsworld.com, www.electronicsproductionworld.com and their…
New embedded website in the UK
Hot on the heels of the announcement of an embedded conference, Energi-Tech has launched a new online publication that targets embedded design…
Will Google really stop linking to French online publications?
The French are getting excited over the threat from Google to stop linking to French media websites in protest against legislation that would force…
Digital distribution of magazines gains momentum as Newsweek decides to close print edition
Wow! What a week it was for the proponents of "the death of print". Firstly the Guardian is forced to deny the rumours that they are…
Gruner + Jahr Limited acquires Oliver Smith & Partners
We often talk about consolidation in the technology industries, but here's an example of consolidation in media representation: Gruner + Jahr Limited…
DATE attracts over 1000 submissions
DATE 2013 has achieved a real milestone by attracting over 1000 submissions for the conference. This is a stunning result, and shows how challenging…
IDG looks at customer engagement in the IT sector
I've been talking to clients about the recent IDG report on customer engagement, and am still surprised to find that some of the findings have the…