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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
E&E International reaches 65,000 readers
Whilst the value of local publications can't be underestimated, there is a strong demand for international electronics publications that offer…
Website relaunch in Hungary
It is sometimes said that the online opportunities are limited in Eastern Europe, with publishers focusing more on print titles, but this is no…
New online title covers development tools and kits
Devkit Magazine is a new online title from UK media company Webcomm. Edited by experienced journalist Jon Barrett, this new title is aimed…
Record number of paper submissions for DATE2014
DATE continues to go from strength to strength, announcing they received 1,090 paper submissions, an increase of 8% from the previous year and the…
Radio-electronics to launch white papers section
Radio-electronics.com plans to launch a section on their website for downloadable white papers. Editor and publisher, Ian Poole, tells me he sees a…
Short content is better in B2B
70% of buyers say written B2B content such as whitepapers and case studies should be under five pages. there's an interesting finding in a study by…