Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
ISC 2013
We had a great time at ISC (International Supercomputing Conference) 2013 with our client Panasas. Here are some images to give you a flavour of the…
Desktop site? Don’t expect to see it in Google’s mobile SERPs!
6% of the visits to Napier's website in the last year were from mobile devices Google is getting tough on websites that don't offer a mobile version…
D11 presentation on internet trends
15% of internet traffic is to/from mobile devices Interesting presentation from KPCB at D11 on internet trends. Whilst it inevitably focussed on…
Bodo’s Power to print in USA
Is print dead? Well in Europe there is clearly a market for it, with many readers still preferring this format, and it appears that even in the USA…
Copy test for EPP advertisers – October 2013 issue
Want to know whether your advert is working or not? EPP is offering an independent report that will tell you how much attention readers pay to your…
BEEAs 2013 open for entries
The BEEAs Awards 2013 are open for entries. With a genuine focus on the achievements of British engineers and companies, the BEEAs awards are highly…
Silverpop releases email benchmarking study
The average open rate for emails about Industrial Manufacturing & Services is less than 18% We often get asked by clients to rate their email…
Subcon 2013: advanced manufacturing and subcontracting is alive and well in the UK
It was great to be able to attend the Subcon and Advanced Manufacturing show this year: as a former engineer, it's good to see how many companies are…
Views of InfoSecurity 2013
Did you make it to InfoSecurity this year? If not, here's a short video showing some of the best bits of the exhibtion.
SupplyFrame goes for humour in this promo video
You've got to hand it to the team at SupplyFrame: they certainly know how to get attention. They've just produced a new video showing how advertisers…