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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Direct madness
We do a lot of email marketing at Napier, and frequently rent publishers' databases to supplement the existing databases held by our clients. In…
Smart Systems Integration 2013 Rescheduled
Smart Systems Integration 2013 has been rescheduled to take place from 13th to 14th March 2013. The location is unchanged, and the event will be held…
Electropages launches Android app
Following on from the successful iOS apps for electronics engineers, Electropages has launched their first Android app, Electronics News. It uses a…
NEW visitors up by 40%
The organisers of National Electronics Week 2012 have announced that the 2012 event attracted 3,665 visitors - a very impressive increase of over 40%…
Penton merges mechanical and electronic publishing into single group
Penton Media has formed the Design Engineering and Sourcing Group, combining several Penton brands including Electronic Design, Electronic Design…
ES Live outgrows Reading venue
ES LIVE 2012 attracted a total of 472 visitors, with 217 attending the supply chain and design engineer seminars and workshops. In addition to the…
Get Elektorized!
Normally a title like this, and a social media storyline might make me worry. The new Elektor Projects website, however, is a truly impressive…
How to make other publishers jealous
Hats off to Elektor International Media (EIM). Not only do they manage to get readers to pay for the content, but I understand that the German and…
The value of website audits
Recently I was unenthusiatic about the decision by ConnectingIndustry.com to have ABC audit their website traffic. I thought I should point people to…