Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
A new embedded conference launches in the UK
Despite having the well-deserved reputation for having the most desk-bound engineers in Europe, Energi-Tech has announced the launch of The Device…
Smart Systems Integration extends deadline for papers
The deadline to submit abstracts for Smart Systems Integration 2013 has been extended until 19 October 2012.
Are you taking mobile devices into account when planning email marketing campaigns?
Engineers sit in front of workstations for most of the day, so I don't need to worry about them reading email on mobile devices, right? Wrong! We…
UBM puts data division up for sale, continues to scale back focus on magazines
The Telegraph reports that UBM has put its data division up for sale, as it continues to move its focus away from magazine publishing. This could…
First Zynga, next your promotion?
The Marketing Law blog has an interesting article on the potential legal risks of social gaming, asking whether some social games should be regulated…
Trading Architectures Europe: Panasas makes waves in the financial market
It's always fun to work with clients on vertical shows: they're a little different to our normal events, and we get to meet some interesting people.…
Panasas shortlisted for SVC Award
Congratulations to our client, Panasas, who has been shortlisted for a Storage, Virtualisation and Cloud (SVC) Award for their project with RAL…
Southern Manufacturing and Electronics 2013 will have more exhibitors
The organisers of Southern Manufacturing and Electronics are predicting a 25% increase in exhibitors for the event, which is still five months away!…
UK enforcement of EU cookie law takes the biscuit
The Marketing Law blog reports that some companies are very upset about the relaxed enforcement of the EU cookie law in the UK. Not surprisingly the…
Napier–an award-winning agency
We're all delighted that Napier has won six BestFor PR awards. We've received a gold award in the technology category, a silver in the national…