Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Call for papers – Embedded Masterclass
The organisers of the Embedded Masterclass, the UK's only dedicated engineering design workshop and conference for the embedded community, have…
New sales contact at Elektroniktidningen
Fredrik Soderberg has been a popular figure amongst the European media. He has spend 10 years selling advertising in Elektroniktidningen, and was a…
PRCA, Meltwater and the NLA – Copyright Tribunal decision
The PRCA and Meltwater have been fighting the decision by the Newspaper Licensing Agency (NLA) to demand a license fee from some companies that share…
Be careful when filtering reviews
In the UK there has been an interesting case when Ebuyer, an online store, filtered customer reviews. The advertising Standards Authority (ASA) found…
Electronics-Video.Com boosts circulation of email newsletter
I'm a big fan of video in B2B marketing, and so it was great to hear that Electronics-Video.Com continues to grow. The site already hosts around…
Call for papers – MAE 2012
The organisers of the 5th annual Military, Defence and Aerospace Electronics Conference (MAE2012) have issued a call for papers. The one-day event,…
Guest blog post – Per Henricsson
When it comes to effective PR, editors are the real experts. I was delighted that Per Henricsson, editor at Elektroniktidningen sent me the following…
Bodo’s Power launches Chinese edition
It's great to see European publications reaching beyond our borders, and so I was excited to hear about the planned launch of Bodo's Power China. The…