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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
D&E to publish case study special issue
Here's a really good idea from "DESIGN&ELEKTRONIK". The magazine will publish a case study special in September 2009, providing design engineers…
How to get more people on your email database
Interesting story posted about the best way to grow your email database at MarketingCharts.com. According to research conducted by ExactTarget, Ball…
Power Electronics Europe acquired by DFA Media
I've just heard that DFA Media has acquired ‘Power Electronics Europe’ magazine and website. It's good to see that there is support for Power…
Findlay Media launches engineering awards
Findlay Media, the publishers of New Electronics and several other engineering titles have launched the british engineering excellence awards, which…
FTC tries to regulate paid-for blogging
Professional journalists have long complained about the lack of transparency from some influential bloggers, so I was interested to read a Business…
Elektra awards open for entries
The 2009 Elektra (European Electronics Industry) Awards are now open for entries. It’s time to enter the Elektra Awards 2009. This year there are…
Online auditing of traffic now a requirement in the UK?
Thanks to ABCe for pointing me to a recent judgement by the UK's Advertising Standards Authority (ASA) that should concern all publishers. The ASA…
Embedded Masterclass beats the crunch
It's great to hear about events and publications in our industry that are doing well, despite the recession. The Embedded Masterclass recently showed…
Call for papers – MAE 09
The organisers of the 3rd annual Military and Aerospace Electronics Conference and Exhibition (MAE09) have issued a call for papers. Relevant…
New date for IEF
Maybe things are looking up: Future Horizons has announced a new date for the postponed International Electronics Forum 2009. The event will now be…