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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Riccardo Busetto looks at cables
Riccardo Busetto has been appointed editor-in-chief of Connessioni & Cablaggi - the Italian cables and connections magazine. He will also remain…
Happy birthday Apple Mac!
We do quite a lot of design work for print, online and video, so I couldn't let today go past without wishing the Apple Mac a happy 25th Birthday.…
New Electronics adds video to email newsletter
The New Electronics weekly email newsletter has added additional "commercial opportunities" - i.e. they've created new advertising slots. In addition…
Did I miss something?
I must have missed a release at some point. I got a release telling me that "National Electronics Week delivers ‘best value’ for UK electronics…
Pro-Talk asks how much they can charge
I wasn't convinced that charging for images was a good idea, when Electronics Talk and the other Pro-Talk sites redesigned. Agencies have now been…
Call for Papers DSNOC'09 at DATE
The organisers of DATE 09, which will be held in Nice, France, on 24th April 2009, have issued a call for papers for DSNOC'09, the Friday workshop on…
Google drops print advertising programme
Google has given up trying to act as an advertising agency for certain print publications: maybe online really is a good idea! What initially…
New industrial title launches in Ireland
“Industrial Plant & Equipment Ireland”, a new magazine covering both the Republic and Northern Ireland (and the sister title to the IP&E)…
Print is still important for online businesses
Without doubt one of the dsitributors that has made best use of online sales to European customers is Digikey. Yet they still mail out lots of copies…
CeBIT tries to coin "Webciety"
I cringed when I saw that the organisers of CeBIT were using "Webciety" as a "trend topic" for 2009. Maybe I'm not young and trendy enough to…