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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Opencores.org partners with Elektroniktidningen
It was good to see the guys at opencores.org choose Elektroniktidningen's sales force to sell advertising on the site. It's a perfect vehicle for…
Online translation service detects language automatically
I've always been quick to point out the problems with machine translation, but still use services such as Babelfish for "gisting" (getting the gist…
The future according to Chris Edwards
I really liked this presentation about the future of our industry that Chris has recently posted to slideshare. It's a great overview of the…
IET editor wins award
I often feel that the technical B2B magazines are under-rated by people outside of the industry. But here's some good news: Dickon Ross, editor of…
Quick guide to Google Adwords
I saw this neat little article covering the "Ten Mistakes You Can't Afford To Make With Google Adwords" and although it's not technically about the…
Google SearchWiki says beta is uncool
Google launched the "SearchWiki" feature last week, which enables you to promote results for searches or eliminate sites from future search results.…
Penwell to launch new photovoltaics publication
PennWell will launch the new bimonthly publication Photovoltaics World in March 2009. The launch ties in with the announcement that they will also…
Batteries booming!
Despite the general gloom, BATTERIES 2008 saw a 25% growth in attendance this year, and will be moving to CANNES-MANDELIEU Congress Centre in 2009.…
Domain name nightmare
Licencing of titles to allow publishers to produce local versions of magazines is surprisingly common, but not without difficulty. We did feel sorry…
Future Horizons seminar
Probably only for the brave, Future Horizons will be dissecting the troubled electronics industry and the impact of the economy at their Industry…