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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Farnell launches title with huge circulation
Will in-house publications from distributors ever challenge mainstream electronics publications? My personal view is that this is unlikely to happen…
How should you protect attendee information?
An interesting case about data protection is reported by the Marketing Law website, where delegate lists were ultimately deemed not to be "personal…
Google changes opinion on competitive advertising
There have been many reports of the decision by Google in the UK to allow a search on a trademarked keyword to trigger a Google Adwords advert for a…
Online advertising can be unfair?
Online advertising gives more quantitative feedback than many other forms (you can count the clicks, even if you can't truely say what CTR is "good"…
SENSOR+TEST 2008 attacts almost 8000 visitors
SENSOR+TEST 2008, "the measurement fair" reports that they had 7,900 visitors and 562 exhibitors. The visitors were slightly below expectations, but…
More exhibitors than visitors?
I was fascinated to read about the attendance for IPC Printed Circuits Expo, Apex and the Designers Summit, an event that was held from 1-3 April in…
MMG strengthens editorial team
MMG Publishing has announced that Chris Shaw has been appointed as editor for Electronics Sourcing and Electronics Assembly. Chris' background is in…
MMG ignores "death of magazines"
Europe continues to ignore the often-reported "death of magazines" with the news that MMG Publishing will launch Electronics Sourcing Europe magazine…
EDA Ltd goes into liquidation
Sadly EDA Ltd: promoters of DATE and ESS UK; and publishers of several titles including ESE is in liquidation. We understand that EDA Exhibitions…
New editor-in-chief of Elektronik automotive
Stephan Janouch has been rather logically promoted from deputy editor-in-chief to editor-in-chief of Elektronik automotive. We wish Stephan all the…