Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
New industrial title launches in Ireland
“Industrial Plant & Equipment Ireland”, a new magazine covering both the Republic and Northern Ireland (and the sister title to the IP&E)…
Print is still important for online businesses
Without doubt one of the dsitributors that has made best use of online sales to European customers is Digikey. Yet they still mail out lots of copies…
CeBIT tries to coin "Webciety"
I cringed when I saw that the organisers of CeBIT were using "Webciety" as a "trend topic" for 2009. Maybe I'm not young and trendy enough to…
IEE appoints new editor-in-chief
The new editor-in-chief of IEE Automatisierung + Datentechnik is Harald Wollstadt. Harald comes to IEE with an extremely strong CV, having previously…
Reed launches e-NEPCON
Although NEPCON UK is consigned to the past, European engineers can still get part of the NEPCON experience by logging on to the new e-NEPCON site…
Domotechnica Istanbul
Turkey has quietly become a the key European countries for consumer electronics, and you'll be able to find out more and reach Turkish engineers at…
LEM nominated for another award
LEM has been nominated for another award. WiLEM, the company's wireless energy meter that helps people reduce their electricity consumption has been…
Luke Collins returns to the IET
Luke Collins, who edited the features section of the IEE Review a few years ago has returned to the Institute (which is now the IET) to edit the…
Literature management problems….solved!
Having held both client-side and agency-side roles, I know that sometimes it's the simple things that make marketing difficult, and that literature…
Heat maps show what people see
I found a fun online tool called Feng-GUI, which claims to produce heatmaps that show where people look when presented with a screen to view. The…