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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Even double-opt in causes email marketing concerns!
February 20, 2007
Double opt-in, where a subscriber requests an newsletter and then is sent an email asking to confirm the subscription is thought of as one of the…
Napier clients nominated for Network Computing Awards
February 5, 2007
Congratulations to AMCC, aXstor, TMC and Zybert, who have all been nominated for the Network Computing Awards. They all offer fabulous products, and…
Zybert shortlisted for Environmental Award
February 1, 2007
Congratulations to Zybert Computing, a wonderful client of ours. The Zybert Z1 GEM, a great server for SMEs that not only consumes less power than…
Elektronik & Data launches new website and email newsletters
January 31, 2007
Elektronik & Data, the Danish monthly design title has revamped its website and launched email newsletters. The site and the newsletter look…
Call for Papers – Managing Obsolescence in Embedded Systems
January 24, 2007
The IET has announced a call for papers for their seminar on Managing Obsolescence in Embedded Systems to be held on 2nd October 2007 at Savoy Place,…
Napier review of 2006
January 24, 2007
The Napier review of the European electronics media in 2006 is now available. Please email to request your copy.
Yahoo! cuts advert minimum costs
January 19, 2007
Yahoo! has reduced the minimum bids for Yahoo! Search Marketing adverts. In the UK this means that bids can start from £0.05. For the electronics…
PSDE announces readership survey results
January 18, 2007
Santana Communications, the publishers of PSDE has conducted some research amongst its readers. The survey has a respectable sample of just over 300…
Bodo launches email newsletter
January 16, 2007
The first email newsletter from Bodo Arlt, editor of Bodos Power Systems has been issued. Bodo promises to issue a monthly email around the middle of…
DATE announces conference programme
January 11, 2007
The conference programme for DATE 07, to be held in Nice, France from 16th to 20th April 07 is now available. Click here to view the programme and…
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