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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
ED Europe gets experienced salesperson
ED Europe has finally announced that their European sales will be handled by Alistair Swift, who has formed a media representation company ASA Media.…
Google is most valuable media company
With Google finally making it as the most valuable media company with a market cap of $80Bn, we thought it was worth mentioning that this proponent…
Boosting returns on marketing investment
Although this article discusses consumer marketing, we thought that this article from McKinsey about maximising marketing ROI was interesting. You…
EPD applies for BPA audit
EPD has announced that they will be BPA-audited, hopefully starting with the September 05 issue. This means they should have a certificate available…
Future Horizons mid-term forecast seminar
Future Horizons is holding IFS2005-MT in London on 26th July. Recently they have been one of the most optimistic industry analysts (predicting 15%…
openEmedia announces details of first newsletters
openEmedia has announced that they are about to issue the first of their newsletters - OpenPower. Two issues of OpenPower will be sent out before…
WiCon World a success at ExCel
Napier attended WiCon World yesterday. This show, which is now trying to address all wireless technologies from BlueTooth and ZigBee to WiFi and…
IEE searches for publishing director
The IEE is recruiting for a publishing director, following the promotion of Paul Jackson. With the very successful relaunch of the IEE titles around…
Microsoft launch Metro – a “portable document format”
Adobe has made amazing strides in the market for page layout software, with InDesign now a real competitor to Quark. Much of this success has been…
New email newsletters to launch
OPENEMEDIA will soon launch a series of email newsletters addressing specific vertical markets: power, embedded, automotive, wireless, security,…