Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Study finds out what customers see on your website
Marketing Sherpa has released the results of their recent eyetracking study. Importantly they have looked at the differences between consumer and b2b…
Embedded Industry's biggest get-together
Embedded World closed with a total of 11,000 visitors (36% from outside of Germany), allowing the organisers to continue to claim the show to be the…
Goodbye MeasComp
MeasComp 2005 will be the last year of this popular show. From next year, the show will merge with Sensor and the smaller Kongressmesse O.M.P…
Embedded World opens with 20% increase in exhibitors
Embedded World has opened, with a 20% increase from 2004 in the number of companies exhibiting. The organisers claim that more than one third of the…
Want software? Just make an offer.
Ashampoo, makers of PC utility software has introduced a new way of selling software - forget price lists, and just make them an offer! Click here to…
Elektor upgrades websites
Elektor, the news stand title with versions for the UK, Germany, France and the Netherlands has announced an update to their websites. The main…
New Electronics automotive special extends circulation
New Electronics will be running a 16 page supplement on automotive electronics in the march 22nd issue. Interestingly this issue will also extends…
Apple upsets reviewers
I like Apple, and I'd really quite like a Mac Mini. But I think that the way Apple has dealt with the review process that is so important for the IT…
Style Guides – what does the BBC think?
In the electronics industry, style guides can be pretty dull: mainly consisting of how to write technical terms and abbreviations, as well as…
Yahoo launches “test” version of contextual searches
Yahoo has launched Y!Q, an first attempt at developing a contextual search. The aim is pretty ambitious for both users and websites. If you are on a…