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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Google releases new AdWords keyword system
Google has annouced that they have implemented a system for assigning status to those all-important keywords you use for advertising. They say that…
What gets editors to read press releases?
An interesting bit of research by Response Source/SourceWire Press Release Wire has looked at the most popular releases to try to find out what makes…
Email marketing tips from MarketingProfs.com
It takes an American to explain European Union law! We thought that the MarketingProfs.com article on the laws surrounding email marketing in Europe…
Huson expands portfolio
Huson Media has added two titles to its portfolio: the Spanish title Eurofach Electronica, and the Austrian title from Weka, Elektronik Report.
Electrical industry awards
Electrical Review and Electrical Times have extended the deadline for entering the Electrical Industry Awards 2005 to 15th August. The awards…
Third Annual International Fabless Forum
Future Horizons has opened registration for IFF2005 - Future Horizons Third Annual International Fabless Forum. Speakers will include VCs and CEOs…
Battle of the audits
In an interesting response to EPD's announcement that it will move to BPA circulation audits, New Electronics and the ABC have started contacted…
IEE events
The IEE is holding a couple of interesting events in the UK. On 12th October, The Short Circuit: from Bright Idea to Real Value, promises to provide…
Look into my eyes….
Weka has announced that they will provide eye tracking research free of charge to advertisers who book 1/2 page or larger colour ads in Design &…