Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Napier design focus – BASETrack
We've recently designed a mailing pack to promote GARAGEBase - an accounting and management system for garages. The pack includes a custom envelope,…
Can you trust your friends’ recommendations?
BzzAgent has been promoting products by WOM for over two years. The idea is simple: WOM recommendation is one of the most powerful forms of…
One month to go for Embedded World abstracts
Abstracts must be in by 13th September if you want your paper to be considered for Embedded World 2005.
Debate about German spelling continues
This week the Axel-Springer and Spiegel-Verlag publishing houses have said that they will no longer support the spelling reforms that aim to make…
Micro Technology shrinks
Following a trend, Micro Technology Europe will be shrinking from the September issue. The industry hasn't fixed on a single size for tabloid…
CeBIT America cancelled
Hannover Fairs USA has announced that CeBIT America 2005 will not go ahead. CeBIT Germany is not affected, and continues to be very successful.…
Great influences on the electronics industry: Madonna?
Features Exec, the fabulous resource for PR professionals has revealed that the preson Siegfried Best, editor in Chief of Elektronik Industrie, would…
Predicatable Software Design Conference
We must mention the Predictable Software Design Conference that will be held in Amsterdam on 22nd Sept 04. It's being sponsored by the IEE and…
Emma is back
I'm sure all clients will be pleased to hear that Emma is back from her maternity leave! It's great to have her back, and I'm sure our clients,…
Online ad spending to grow rapidly
There are few markets that have not seen some advertising money move from print to online marketing, but just how much is spend online? Jupiter…