Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
What do people look at on a website?
How do people read sites like eetimes.co.uk and elektroniknet.de? Wouldn't it be really cool if we could track the movement of people's eyes as they…
Optimism or pessimism in electronics? It’s all a matter of opinion!
At Napier we keep a close eye on market forecasts for our clients. We've probably heard all the jokes about the reliability of analyst forecasts. But…
Meeting American CAN-SPAM legislation
European legislation has historically been more restrictive in protecting privacy than the laws in the USA. Occaisionally marketing managers think…
New editor for The Engineer
Andrew Lee, previously the business editor has replaced George Coupe as editor of The Engineer.
SMT/HYBRID/PACKAGING 2005 call for tutorials
A call for tutorials has been issued by the organisers of the SMT/HYBRID/PACKAGING 2005 show (19-21st April 2005). The organisers are particularly…
PCIM 2005 call for papers
The organisers of PCIM Europe 2005 have issued a call for papers. The deadline for the submission of abstracts is 30th October 2004.
Helen Nixon joins Napier
I'm sure all our clients will welcome Helen, who joined Napier yesterday. She will be taking over some of our IT accounts from Sam. Helen has a…
The problems of international marketing
Anyone trying to manage marketing campaigns across several countries and cultures will love the article in Silicon.com about some of the problems…
Napier design focus – BASETrack
We've recently designed a mailing pack to promote GARAGEBase - an accounting and management system for garages. The pack includes a custom envelope,…
Can you trust your friends’ recommendations?
BzzAgent has been promoting products by WOM for over two years. The idea is simple: WOM recommendation is one of the most powerful forms of…