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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
German speaking opportunities
There are a number of speaking opportunities coming up in Germany. You have until July 4th to submit abstracts for the D&E Entwicklerforum on…
Wireless M2M Congress opens next week
The second annual Wireless M2M Congress, will be held next week from 21st to 22nd June at the Congress Centre in Duesseldorf, Germany. Claiming to be…
Swedish editors buy their magazine
Elektroniktidningen has been bought from the current publisher Ingenjörsförlaget AB by a consortium of editors and the advertising sales manager.…
Automotive Electronics Congress 2005
The second Automotive Electronics Conference & Exhibition will be held on 3rd to 5th October 2005, at the Paris Sofitel Sèvres. We'd expect this…
Date announced for third International Fabless Forum
Future Horizons will be holding IFF2005 from 13th to 15th November, at the Hilton Hotel in Antwerp, Belgium. The forum will consider two key issues…
PCIM closes with increase in visitors
The organisers of PCIM have announced the number of visitors to this year's event increased by 8% over 2004, with a total of 5,681 vistors from 49…
EDN launches re-design in US
EDN has redesigned their US print publication, and the main EDN.com website. We are promised a re-design of EDN Europe for the August issue, and at…
ED Europe gets experienced salesperson
ED Europe has finally announced that their European sales will be handled by Alistair Swift, who has formed a media representation company ASA Media.…
Google is most valuable media company
With Google finally making it as the most valuable media company with a market cap of $80Bn, we thought it was worth mentioning that this proponent…
Boosting returns on marketing investment
Although this article discusses consumer marketing, we thought that this article from McKinsey about maximising marketing ROI was interesting. You…