Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
When is a Conversion Not a Conversion?
Interesting news from Google, which have announced a move to "data-driven attribution". OK, that's a complex term for the first sentence of a blog…
Why Your Improving Open Rates Might Not Be Good News
Anyone seen email open rates increase? Thinking you're an email genius? Well, it might not be such good news. On September 20th, Apple rolled out…
Why Napier is Exploring the World of TikTok
Yes, you read that title right, Napier is trying out TikTok. Are we nuts? Not quite. Napier has a reputation of delivering results, not jumping on…
New Website for Power Electronics Industry Launched
everything PE is a new website that has been launched to address the power electronics industry. Developed by the creators of everything RF, the new…
Editorial Changes and Updates from UK Electronic Publications
It's been a busy month of editorial changes across the UK Electronic publications, and we have several key updates to share. Electronic Specifier…
Success for Industry Tech Days 2021
Industry Tech Days 2021 recently took place between the 13th and 17th September, and the virtual conference has been declared a huge success, with…
Napier Named as Finalist at The Electronics Industry Awards 2021
Following an online vote within the industry, we are honoured to announce that Napier has been named as a finalist for ‘The Most Outstanding PR…
Does Account Based Marketing Work for Small-Medium B2B?
Mike Maynard, Managing Director at Napier recently sat down with Jose Palomino host of The Revenue Throughput Podcast. In this episode, Mike…
Global Industry Focus Magazine Announces First Issue
In May 2021, we reported on the launch of a new digital magazine, Global Industry Focus, launched by the same team behind What's New in Electronics…
Electronic Component Show Going Ahead in May 2022
Back in April 2021, we reported that the Electronic Component Show (ECS) which had originally been meant to take place in 2020, had been postponed…