Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
An In-Depth Look into the Truth about Artificial Intelligence in Marketing
As with many other aspects of industry and commerce, Artificial Intelligence, or AI, is having a huge effect on marketing, bringing exciting new…
A Napier Podcast: Interview with Joel Harrison – B2B Marketing
In our latest episode on Napier’s Marketing B2B Technology Podcast, we interview Joel Harrison, Editor-in-Chief, who shares the exciting news that…
The Electronics Industry Awards 2021 Now Open for Entries
After a virtual event in 2020, the Electronics Industry Awards are set for a fully live event this year, with the award ceremony taking place on…
Manufacturing Engineers Asked for their Vision of the Future
A new survey launched by the IET and IMechE asks manufacturing engineers how their discipline can help meet the challenges of our increasingly urban…
Napier’s Media Page: A Collection of Webinars and Podcasts
In 2020, there was an obvious growth in webinars and podcasts as channels for B2B tech marketers, and like many others, we launched our own podcast…
Talking Industry Returns With Six New Events for 2021
Following its encouraging reception last year, DFA Media's Talking Industry series is to return with six new topical online discussions for 2021.…
Napier Makes Christmas Charity Donations
2020 was a hard year for us all, but especially for charities that require more funding than ever before to continue with the hard work they…
How to Make Your Industrial Search Marketing Campaign Fail
In industrial marketing we often find that search advertising is used to enhance or support other activities. Whether you are running an industrial…
A Marketing Principles Round Up: 6 Key Things for a Successful Marketing Strategy
I have been working in the B2B Marketing world for just over a year now and I have already learned so much during my time at Napier as a Marketing…
Is Industrial PR Different from Consumer PR?
In many ways, industrial PR isn’t that different to other forms of public relations. The PR Consultants Association in their guide to what does the…