Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
From Newsletters to Automation: Maximizing Your Marketing Efforts in a Digital World
Hannah Wehrly and Mike Maynard explore Acton’s innovative AI web agent and examine the often overlooked potential of SMS marketing in B2B…
Unlocking Marketing Success: Metrics That Matter and Metrics to Avoid
In today’s data-driven world, marketing metrics are the lifeblood of any successful campaign. But are all metrics created equal? Too often, marketers…
The Future of Marketing through Gifting and Direct Mail – Kris Rudeegraap – Sendoso
In this episode of Marketing B2B Tech, Kris Rudeegraap, Co-CEO and Co-Founder of Sendoso, shares how his experience in software sales led him to…
A Napier Webinar: Which AI Should Your Boss Hire?
Large language models (more commonly known as AI) have provided marketers with a wide range of opportunities to improve and make their marketing/PR…
IoT Insider Cybersecurity Forum at electronica 2024
This year, IoT Insider, the sister publication of Electronic Specifier, hosted the Cybersecurity Forum at electronica 2024. Highlighting key…
Celebrating Success: Hustle Awards 2025 Now Accepting Entries
The Hustle Awards are back for 2025, and will highlight the exceptional achievements of innovators, entrepreneurs, and start-ups. The event from…
A Publisher’s Perspective Of SPS: IEN Europe
We were delighted to hear from Onur Dil from IEN Europe, who shared his perspective on SPS 2024, which was held earlier this month. Read on to…
The Marketing Share Podcast – Storytelling, PR, and ABM Mastery
Mike sat down with hosts Barb VanSomeren and Alec Cheung for an episode of The Market Share Podcast. In the episode, Mike discusses: The evolving…
Groundbreaking Year For electronica 2024
Held from 12th-15th November, the electronica trade fair 2024 reaffirmed its reputation as a leading event for the electronics industry. The show,…
Future Horizons: November Semiconductor Update
We’re thrilled to share this month’s featured excerpt from Future Horizons’ November report on the semiconductor market. Take a look at the executive…