Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Future Robotics Conference to be Held 13th November for 2018
Future Robotics, the UK’s only independent robotics conference, is taking place on Tuesday 13th November 2018 at The Slate, Warwick University.…
Why Video is STILL the Future of Content Marketing
Video marketing has quickly become a key player within a marketer’s content marketing strategy. With the digital landscape shifting significantly…
Success for WNIE Live 2018
WNIE LIVE has declared their event a success for 2018. Taking place at the NEC in Birmingham, WNIE LIVE 2018 provided visitors with the opportunity…
Digital Marketing Summit Southampton 2018
Having joined Napier in September 2018 as a marketing specialist, I thought it would be a good idea to attend this event to help expand my knowledge…
CIM Lecture notes – Week 3 – Factors and trends in the marketing environment
What did we cover? Trends are important for marketers as they help us identify what direction marketing taking ahead of time. Knowing trends before…
Optimizing your LinkedIn page for success
The majority of B2B marketers understand the power of LinkedIn. As well as social networking, publishing content has become an influential tool that…
Guest Blog Post Ian Poole – How to Cut Your Banner Advertising Costs by a Factor of Ten
I was delighted to receive a third guest blog post from Ian Poole, editor of Electronics Notes. After a great response from his guest blog posts…
Debbie Eales to Retire
Everyone at Napier would like to wish editor Debbie Eales a wonderful retirement, as she steps down from her role on the 1st November 2018. After 45…
CIM Lecture notes – Week 2 – Planning and buying behaviour
What did we learn? In the second week of our digital module we discussed the marketing planning process and why it’s an important part of marketing.…
A Sad Goodbye to Alfred Goldbacher
Napier was saddened to receive the news that Alfred Goldbacher has unexpectedly passed away on 26th September 2018. As part of the editorial…