Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
CIM Lecture Notes – Week 4 – Brand and Product Management
This week we learnt how, as a company we build a successful brand and communicate this with our customers. Organisations can sell their products or…
Five Tips We Learnt from Google’s Lead Gen UX Playbook
Google recently released its Lead Gen UX Playbook, a collection of best practices to win over potential customers. With lead generation arguably one…
CIM Lecture notes – Week 3 – Allocating internal resources
Each organisation needs efficient resources to maintain successful business, and these resources need to be effectively managed and allocated. Last…
Radio Electronics Now a Part of Electronics Notes
We were recently contacted by Ian Poole, editor and owner of Radio Electronics and Electronics Notes. He informed us of the news that Radio…
New Sales Executive at What’s New in Electronics
Congratulations to Rachel Clark who has been appointed as the new Sales Executive at What’s New in Electronics. (WNIE) Rachel joins the team to…
Why You Need to Think Again About Web CMSs
I was an engineer, so I can honestly say I find website content management systems (CMSs) fascinating. I remember the early days of the web: in fact,…
Napier and Armitage: the inside story
Today we announced that we have merged with Armitage Communications, a really exciting development that takes the existing Napier Group (Napier and…
B2B Technology Agencies Napier and Armitage Communications Merge
Napier Partnership Limited announces that it has completed a merger with Armitage Communications Limited, creating a group of three specialised B2B…
WNIE Live Announces New Location for 2019
WNIE Live recently announced that it would be returning in September 2019, and has now revealed it will be located in the Midlands at the NAEC…
AUTOMOBIL-ELEKTRONIK to Increase Number of Issues
As the automotive industry continues to grow and with an increasing amount of topics to cover, German publisher Huthig has decided to increase its…