Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
How are Marketing Automation Platforms Using AI?
How are marketing automation platforms using AI? Mike and Hannah address how artificial intelligence will shape the future of marketing automation…
How Does LinkedIn Match Job Titles for Advertising Campaigns?
If you are running B2B LinkedIn advertising campaigns, you’ve probably realised that the more targeted you can be, the better the results. Although…
7 Reasons Why a B2B Event is More Relevant Than Ever in the Modern Post-Pandemic World
A flourishing show or conference is hard to sustain in today’s busy world, and yet if the right audience is invited, they maintain their position as…
Forrester Wants to Say Goodbye to MQLs and Move to Opportunities
Recently Forrester has been promoting a range of content, including a webinar, saying that marketers should stop using MQLs and MQAs and move to…
A Napier Webinar: A Practical Guide to Understanding and Using B2B Customer Journeys
A key component of any successful B2B technology marketing campaign is the analysis of customer’s behaviour and the process they go through when…
Like All Good Stories, The B2B Marketing Journey has a Beginning, Middle and End
The B2B customer journey from awareness to purchase can be a long trip. Or a short hop. In either case, the B2B journey to the product or service you…
A Napier Podcast Interview with Mark Stouse – Proof Analytics
In the latest podcast episode, Mike sits down with Mark Stouse, CEO of data analytics platform Proof Analytics. Mark discusses the difference between…
How to Get Great Case Studies from B2B Customers
How to get great case studies and testimonials from customers… Case studies are hard. It’s so difficult to get a customer to agree to write a case…
B2B Marketing Trends 2023
Many clients ask us to give our take on the latest trends in marketing. We frequently put together presentations that analyse what has happened and…
A Napier Podcast Interview with Karthik Suresh – Ignition
In the latest podcast episode, Mike sits down with Karthik Suresh, Co-Founder and Chief Product Officer at Ignition, a go-to-market platform…