Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Using PR to… Maximise Trade Show Attendance
Trade shows are a great way to get out and meet people. They can offer a fantastic opportunity to meet up with existing customers in one place, but…
A Napier Podcast Interview with Chad Reid – Jotform
In the latest podcast episode, Mike sits down with Chad Reid, VP of Marketing at Jotform, an online form builder offering a suite of productivity…
A Napier Podcast Interview with Ian Ferguson – Lynx
Ian Ferguson, VP of Sales and Marketing at Lynx Software Technologies, sat down for our latest podcast episode in the B2B marketing professionals’…
A Napier Webinar: The 7 Steps to Kickstarting a Successful Podcast
There is a significant difference between setting up a sustainable, impactful and ultimately successful podcast versus a podcast that flops at the…
Napier Charity Sponsorship: Why We Are Choosing to Support Foothold
This year we were approached by the organizers of the Electronics Industry Awards to be a charity sponsor. For us, it was a no-brainer, and we…
A Napier Podcast Interview with Mike Roberts – SpyFu
In this podcast episode we interview Mike Roberts, Founder and CEO of SpyFu, a search analytics tool offering competitor keyword research tools. Mike…
A Napier Podcast Interview with Hannah Ingram – Ignys
In the latest episode of our leading B2B marketing professionals series, we interview Hannah Ingram, Marketing Manager at Ignys, an electronic and…
Should You Trust Software Review Sites?
In the second episode of the Marketing Automation Moment podcast, Mike and Hannah share their thoughts about why third-party form vendors are so…
A Napier Podcast Interview with Zachariah Moreno – SquadCast
In this podcast episode, we interview Zachariah Moreno, Co-Founder and CEO of SquadCast, a cloud recording studio platform. Zachariah discusses his…
A Napier Webinar: Avoid the Biggest International Marketing Mistakes
International marketing requires a lot more than simply reaching an audience in another country. Culture, language and convention are potential…