Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Digital Marketing Trends 2023
David Cunningham, Account Manager at Napier, shares his insights and outlook on what digital marketing trends marketers can expect to see in 2023,…
B2B Analyst Relations: What is it?
Analyst relations is often an overlooked part of the B2B marketing mix. But whether you are a manufacturer, technology developer or service provider…
Why Podcasts are an Important Part of the B2B Marketing Mix
In recent years, podcasts have become an increasingly popular part of the B2B marketing mix. Podcasts offer a unique and engaging way to reach your…
Why Should You Use Personas to Enhance Your Campaigns?
In episode five of the Marketing Automation Moment podcast, Mike and Hannah share how to deal with a Martech stack that’s getting too complex, and…
Marketing is Replacing Sales in B2B
“It is now accepted that most B2B buyers prefer a seller-free experience, increasingly relying on digital interactions to research solutions,…
A Napier Podcast Interview with Jeffrey Mack – Agility PR
Jeffrey Mack, VP of Marketing at Agility PR, sat down with Mike for the latest episode of Marketing B2B Technology. Jeffrey discusses the benefits of…
A Napier Podcast Interview with Jason Byer – Crowdspring
In the latest episode of Marketing B2B Technology, we interview Jason Byer, Marketing and Partnerships Manager at crowdspring. At a time when…
What are the Marketing Automation Trends for 2023?
What does the marketing landscape look like in 2023? Mike and Hannah discuss the trends marketers will see in the new year, from omnichannel…
A Napier Podcast Interview with Sam Oh – Ahrefs
As more people understand the value of SEO, competition increases. In this podcast episode, Mike chats with Sam Oh, VP of Marketing at Ahrefs who…
Are Chatbots Improving Customer Experience?
In the third episode of the Marketing Automation Moment podcast, Mike and Hannah discuss the latest thinking around artificial intelligence, and how…