Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
A Napier Podcast: Interview with Chris Willis – Acrolinx
In this podcast episode, we interview Chris Willis, Chief Marketing Officer at Acrolinx, an AI-powered software that improves the quality and…
Influential Entrepreneurs Podcast Interview
Mike Maynard, Managing Director at Napier recently sat down with Mike Saunders, host of The Influential Entrepreneurs. In this episode, Mike…
5 Things To Consider Before Recording Podcasts
Over the last few years, customers have been spoilt for choice when it comes to ways of consuming content. No longer does the consumer have to wait…
A Napier Podcast: Interview with Kate Terry – Turtl
In this podcast episode, we interview Kate Terry, Head of Demand at Turtl, a content automation platform. Kate shares why she thinks content is…
The Secrets to Communicating Successfully With a B2B Audience
Communicating with a B2B audience is a skill in itself – unlike in the consumer world, where you can seemingly get away with scattering exaggerated…
B2B Marketing Checklists – Persona Definition
This blog post analyses our checklist for creating B2B technology personas. Understanding your audience is critical to success in B2B marketing.…
A Napier Podcast: Interview with Mark Abrami – Hootsuite
In this podcast episode, we interview Mark Abrami, Senior Manager of Business Value Services at Hootsuite, a global leader in social media…
Top 5 Marketing Applications for Artificial Intelligence
Artificial Intelligence (AI) is making inroads into many aspects of both industry and everyday life and marketing is no exception. As a powerful…
Straight Talking is the Way to Get to Engineers
In B2B marketing, we are very often communicating with engineers – but how can we do this effectively and what kind of approach will work with them?…
A Napier Podcast: Interview with Martin Larsen – Conferize
In this podcast episode, we interview Martin Larsen, Chief Executive at Conferize, an event-based marketing technology platform. Martin shares what…