Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
The 10 Categories of ABM Tools
Thinking of starting an ABM campaign? Here is a guide to some of the tools dedicated to ABM that you’re going to need to consider. Although there is…
When is a Conversion Not a Conversion?
Interesting news from Google, which have announced a move to "data-driven attribution". OK, that's a complex term for the first sentence of a blog…
Why Your Improving Open Rates Might Not Be Good News
Anyone seen email open rates increase? Thinking you're an email genius? Well, it might not be such good news. On September 20th, Apple rolled out…
Why Napier is Exploring the World of TikTok
Yes, you read that title right, Napier is trying out TikTok. Are we nuts? Not quite. Napier has a reputation of delivering results, not jumping on…
Does Account Based Marketing Work for Small-Medium B2B?
Mike Maynard, Managing Director at Napier recently sat down with Jose Palomino host of The Revenue Throughput Podcast. In this episode, Mike…
MailChimp and SharpSpring Acquired: Email is Still a Great Marketing Channel
In the last week there have been two major announcements in the world of email marketing and marketing automation: SharpSpring and MailChimp have…
A Napier Podcast: Interview with Naren Hariparanthaman – Social Animal
In this podcast episode, we interview Naren Hariparanthaman, Co-Founder and CEO at Social Animal, a content intelligence platform. Naren shares his…
Big Picture Business Podcast: Mistakes Create Success Featuring Mike Maynard
Mike, Managing Director at Napier, recently sat down with Dominica Lumazar and Rory Carruthers, hosts of the Big Picture Business Podcast. In the…
Webinar Best Practices: 5 Things We Learnt From ON24’s Webinar Series
It's no secret that the use of webinars has accelerated in the past year, as many businesses had to adapt to a new virtual approach, in order to…
The Best Social Media Platforms for Your B2B Marketing Strategy
Adapt to survive was the slogan for many businesses in 2020, as the inability to do business as usual brought about a new normal. Businesses began to…
