Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
What B2B Marketers Need to Consider When it Comes to Email Marketing
Natasha Websdale, Marketing Specialist at Napier, shares her views on what B2B marketers need to consider when it comes to email marketing, drawing…
A Napier Webinar: Don’t Get Left Behind: Next-Generation B2B Content Tools
Content marketing is continuously evolving, and the format of content is no exception. New B2B content tools are now available offering marketers an…
7 Reasons Why You Can’t Trust the Reports from Your Marketing Automation System
You spend large sums of money on your marketing automation platform (MAP), and get some lovely reports from the system, but something just doesn’t…
A Napier Podcast: Interview with Carolin Bink – 1plusX
In this podcast episode, we interview Carolin Bink, VP of Customer Success at 1plusX, an AI-driven data management platform. Carolin shares what…
A Napier Podcast: Interview with Alun Lucas – Zuko Analytics
In this podcast episode, we interview Alun Lucas, Managing Director of Zuko Analytics, a powerful form analytics platform. Alun shares how Zuko helps…
How to Crush Your First Paid LinkedIn Campaign
We deliver a wide range of different marketing tactics, and I often feel that paid LinkedIn campaigns are massively underrated. In certain…
The Data Parties
What’s the difference between first, second and third-party data? There is a lot of news around moves to limit the use of “third-party data”, with…
How to Make Your LinkedIn Lead Generation a Success
When it comes to marketing, getting leads is the be-all and end-all. It’s a simple equation – no leads equals no sales equals no profit. It’s no…
A Napier Podcast: Interview with Jeroen Corthout – Salesflare
In this podcast episode, we interview Jeroen Corthout, Co-Founder of Salesflare, a CRM platform. Jeroen shares his journey to setting up Salesflare,…
A Napier Webinar: How to be the Ultimate Professional on Zoom and Teams
Video platforms like Zoom and Microsoft Teams have become an integral part of everyday communication. Even as people return to the office, the hybrid…