Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Ad Blocking: How Does it Work and What Should Publishers do About it?
If you’re advertising online or in advertising-funded publishing, you need to know about ad blocking. In either case, this technology will…
How to Become a PR mastermind
Sadly, we can’t tell you how to find toilet paper in these trying times, (sorry) but as you will already know, at Napier we don’t run out of blog…
6 Tips for Improving your Email Marketing Campaigns
Whether you’re already an expert in email marketing or starting out new, your goals should be the same; to send effective emails that will engage…
How We Solve the Top 10 B2B Marketing Challenges
It’s surprising how often different clients raise the same challenges. That’s what’s great about agency life: we see the same problems, with…
Try Out Our SMART Objective Generator Tool
SMART objectives are used by both individuals and businesses to set and achieve goals. By setting goals we can focus on achieving them with the…
Napier Feature in The B2B Marketing Agencies Benchmarking Report 2020
Napier was recently invited to participate in the B2B Marketing Agencies Benchmarking report 2020, and we were delighted to see that this year we…
Alternatives to Meaningless Marketing Metrics
Digital channels have enabled marketers to generate huge amounts of data, from number of followers to click-to-open rates. Although these metrics can…
From Apprentice to Marketing Specialist – National Apprenticeship Week 2020
It has been three years since I completed an apprenticeship with the Napier Group, and I have recently hit 4 years of working with the agency. As…
Do you Know the Difference Between your MQLs and SQLs? Try Our Definition Tool
Many of us constantly pick up new leads that might lead to new business for us, either through strategies such as inbound marketing, or by attending…
6 Tips to Getting Started with Marketing Automation
Marketing automation can provide B2B marketers with the opportunity to market more efficiently, quickly and successfully. But making the commitment…