Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
How to use Google Analytics to track ALL of your Marketing Activities
Google Analytics is an important tool to use in digital marketing. It allows businesses to measure results of campaigns, compare data and a whole lot…
Top 5 facts you need to know about Account-Based Marketing (ABM)
In many B2B organisations, Account-based marketing has become a big deal as it seems to be brought up at many conferences and in all strategic…
CIM Lecture notes – Week 5 – Presenting your data and information to form insights
What did we cover? In last week’s data collection orientated lesson, we learned how to present and gather insights from raw data. Once we have these…
CIM Lecture notes – Week 4 – Marketing information and research
What did we cover? This lesson was focused on marketing information/ data and research, why we need insight as marketers, and how we can use it to…
Why Video is STILL the Future of Content Marketing
Video marketing has quickly become a key player within a marketer’s content marketing strategy. With the digital landscape shifting significantly…
Digital Marketing Summit Southampton 2018
Having joined Napier in September 2018 as a marketing specialist, I thought it would be a good idea to attend this event to help expand my knowledge…
CIM Lecture notes – Week 3 – Factors and trends in the marketing environment
What did we cover? Trends are important for marketers as they help us identify what direction marketing taking ahead of time. Knowing trends before…
Optimizing your LinkedIn page for success
The majority of B2B marketers understand the power of LinkedIn. As well as social networking, publishing content has become an influential tool that…