As part of the Napier Group, we realise the importance of proving a return on an investment to your team, both when putting forward a proposal for marketing campaigns, as well as providing feedback to directors when a campaign has been executed.
Quantifying leads generated from a range of marketing tools such as website enquiries, social media leads and events can be achieved using marketing automation tools like Hubspot. Feeding data from these softwares into our calculator enables you to funnel all of your website visitors into one place, then increase or decrease your current conversions to calculate how many MQLs, SQLs and customers you generate yearly.
First off input all of your website visitors, contacts generated, MQLs (Marketing Qualified Leads), SQLs (Sales Qualified Leads) and customers. Then the percentage of visitors to contacts, contacts to MQLs, MQLs to SQLs and SQLs to customers. Next fill in your target performance numbers, the estimated revenue per customer and the marketing budget invested in your campaign.
Et voila! Press calculate and our calculator will generate the potential increase in profit and the return on investment.
See how the calculator works for you and feel empowered by the numbers at your next marketing review. Equally, why not get in touch to find out how our suite of PR and marketing activities could amplify future project success?
We’d love to hear from you.