Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Why Every Marketer Should try a Spell at an Agency
I wonder how many client-side marketers are out there right now considering taking the leap of faith into the agency world? As we move further into…
Could Google’s New Rules Mean Death of the Welcome and Pop-Up Ads?
Google has implemented new ad blocking rules on its Chrome browser, in a move to improve what they think is an acceptable ‘ad experience’. Chrome’s…
What is Flipboard? And why use it?
What is it? If you haven’t yet used Flipboard, it’s a great social app that allows its users to share, group, and collect content from multiple…
Guest Blog Post – Ian Poole -Secrets of Making a Good Video on a Budget
Following on from the well-received 'Does Video Work' guest blog post written by Electronics Notes editor Ian Poole; I was more than happy to…
Incisive Works Reveal Insight into B2B Tech Marketing for 2018
Incisive Works has released a report which provides valuable insight into IT decision-makers and the tech marketing that they respond to. Titled ‘B2B…
To Pitch or Not to Pitch
The word “pitching” always made me think of episodes of the Apprentice. Watching nervous hopefuls talking endlessly about how their ideas are the…
The Tradeshow Survival Challenge
Tradeshows. Every journalist, exhibitor and visitor knows of the challenges you can face. Working in a marketing agency we have to tackle tradeshows…
#STEMspiration for all of us
We’re in March and the chances are that you’ve broken your resolutions already, as have I, my landlady, my boss and my cat. The number one New Year’s…
We Created Napier’s Very Own ROI Calculator!
At Napier, we know that ROI is often a marketer’s top priority, and when creating a campaign, it is one of the most important outcomes to calculate.…
The GDPR Questions You Should Ask Your Agency
At Napier, we’re not offering a service to magically guarantee GDPR compliance. It’s just too complex a topic to be able to offer any kind of…