Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
What is Active View Viewability for Banner Ads?
Ian Poole, editor of Electronics Notes, has contributed some great insight with his guest blog posts, most recently Secrets of Making Good Video on a…
CIM Lecture notes – Week 5 – Describing the process and stages involved for digital adoption
What did we cover? Today’s lesson was focused on describing the process and stages involved for digital adoption and evaluating platforms for…
CIM Lecture notes – Week 4 – Digital tools strengths and weaknesses
What did we cover? In this lesson we learnt about digital tools in more detail, and how they can support and enhance your marketing strategy with…
Napier’s Toolbox
As a marketer you are often faced with a combination of problems that are your responsibility to fix. The marketing world is filled with tips and…
Understand the difference between MQLs and SQLs with Napier’s Definition Tool
In today’s world of modern marketing, it can be hard to understand what behaviour determines a lead as a Marketing Qualified Lead (MQL) or a Sales…
Buyer Personas – Why are They So Important?
It is clear to see that the marketing world has evolved over the years, with online platforms now playing a significant part in targeting customers.…
CIM Lecture notes – Week 3 – Digital tools in the marketing mix
What did we cover? How digital tools can support and enhance marketing efforts, we also looked at role of digital marketing within the marketing and…
Why isn’t Everyone Using Account Based Marketing (ABM)?
Account-Based Marketing (ABM) seems like a no-brainer: focus your marketing spend on the people who are likely to have the biggest impact – your key…
How I Learnt About HTML Emails and Marketing Automation
Marketing automation can seem daunting... especially when looking at the full picture from someone who hasn’t worked with it before. Marketing…
3 Simple Steps for Building Personas with Vertical Industries in Mind
A key component to a successful content marketing campaign is the thorough understanding of the buyer persona of the target audience and I want to…
