Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
CIM Lecture notes – Week 2 – Integration of Online and Offline Marketing
What did we cover? In this lesson we were assessing the impact, and influence of the dynamic digital environment. We discussed the integration of…
GDPR – and they think its all over!
Well May 25th has been and gone and like the millennium bug (remember that) our whole marketing software infrastructure hasn’t imploded. At Napier…
CIM Lecture notes – Week 1 – Digital disruption and The Scope of Digital Marketing
What did we cover? In this week’s lesson, our focus was on the impact of digital disruption. What exactly is digital disruption? Digital disruption…
CIM Student – Where Did it all Start?
(Certificate in Professional Marketing (CIM) Level 4 - Intermediate) It was approaching the end of my apprentice and the big cloud that dawned above…
Top Industry Twitter Feeds
Twitter is great platform for marketing, but it’s a lot more than just adding some text, a link, and a hashtag. Successful Twitter accounts will…
Getting the Pitch Right…
An effective pitch email has a huge influence on whether you gain valuable coverage for your press release or not. Knowing how to pitch your press…
Why Every Marketer Should try a Spell at an Agency
I wonder how many client-side marketers are out there right now considering taking the leap of faith into the agency world? As we move further into…
Could Google’s New Rules Mean Death of the Welcome and Pop-Up Ads?
Google has implemented new ad blocking rules on its Chrome browser, in a move to improve what they think is an acceptable ‘ad experience’. Chrome’s…
What is Flipboard? And why use it?
What is it? If you haven’t yet used Flipboard, it’s a great social app that allows its users to share, group, and collect content from multiple…
Guest Blog Post – Ian Poole -Secrets of Making a Good Video on a Budget
Following on from the well-received 'Does Video Work' guest blog post written by Electronics Notes editor Ian Poole; I was more than happy to…
