Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Companies take Tracking to the Next Level by Recording Every Keystroke
A study from Princeton University has recently grabbed our attention. The study suggests that hundreds of firms are tracking every keystroke made by…
5 LinkedIn Tactics every B2B Marketer should be Using
Over time, LinkedIn has become an essential personal branding tool for B2B companies, but as popularity of the site has grown with over 467 million…
Campaign highlights from 2017
For Napier 2017 has been a great year, so we thought it was only right to share with you some of our best B2B campaigns we have worked on… Vicor,…
Webinar Facts and Figures
After reading “The 2017 Big Book of Webinar Stats", we decided to share what we thought were the most interesting facts and figures, to help you…
Here’s Why You Don’t Rank in Google
One of the more popular talks I went to at INBOUND2017, was this “Here’s Why You Don’t Rank in Google” – the room was packed. And why wouldn’t it be?…
INBOUND Taught Me: How to Win in the ever-evolving world of Social Media
During the time we spent at the HubSpot INBOUND Conference 2017, we attended partner day. As proud partners of HubSpot, we joined other agencies for…
Making the most out of your webinar: A Few Tips and Tricks
This week at Napier we’ve been analysing “The 2017 Big Book of Webinar Stats” by GoToWebinar and have decided to summarise a few little tips and…
HubSpot announces Data Centre in Germany
HubSpot has further proved its commitment to Europe this year, by not only opening a new Berlin office, but also announcing a new Germany based data…
INBOUND Taught Me: How to Overhaul Lead Nurturing and Double Conversions
Throughout my time at INBOUND 2017, I spent a lot of time listening about HubSpot’s (rightly so) ‘awesomeness’. This is why it was almost refreshing…