Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Incisive Works Reveal Insight into B2B Tech Marketing for 2018
Incisive Works has released a report which provides valuable insight into IT decision-makers and the tech marketing that they respond to. Titled ‘B2B…
To Pitch or Not to Pitch
The word “pitching” always made me think of episodes of the Apprentice. Watching nervous hopefuls talking endlessly about how their ideas are the…
The Tradeshow Survival Challenge
Tradeshows. Every journalist, exhibitor and visitor knows of the challenges you can face. Working in a marketing agency we have to tackle tradeshows…
#STEMspiration for all of us
We’re in March and the chances are that you’ve broken your resolutions already, as have I, my landlady, my boss and my cat. The number one New Year’s…
We Created Napier’s Very Own ROI Calculator!
At Napier, we know that ROI is often a marketer’s top priority, and when creating a campaign, it is one of the most important outcomes to calculate.…
The GDPR Questions You Should Ask Your Agency
At Napier, we’re not offering a service to magically guarantee GDPR compliance. It’s just too complex a topic to be able to offer any kind of…
Companies take Tracking to the Next Level by Recording Every Keystroke
A study from Princeton University has recently grabbed our attention. The study suggests that hundreds of firms are tracking every keystroke made by…
5 LinkedIn Tactics every B2B Marketer should be Using
Over time, LinkedIn has become an essential personal branding tool for B2B companies, but as popularity of the site has grown with over 467 million…
Campaign highlights from 2017
For Napier 2017 has been a great year, so we thought it was only right to share with you some of our best B2B campaigns we have worked on… Vicor,…
