Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
How HubSpot Cookies Work and Custom Opt-Out Systems
With the impending GDPR regulations, marketers need to review their cookie policies and ensure that they are compliant. There are many articles on…
How Can Video have Positive Effects on your SEO?
Video has rapidly grown in popularity, proving itself as a vitally important tool for marketers, that also has a positive effect on SEO. With some…
Google to Stop Scanning Gmail for Targeted Ads
Google have announced a surprising change to their services, choosing to end a practise which they have embraced since 2005, as they revealed that…
Tip Sheet Explains the Facts and Figures of Video Content Marketing
Video content has been growing steadily over the last years, and has quickly become a must for B2B businesses. A massive 93% of marketers now use…
Social Media and French Journalists Study
A study conducted with 290 French journalists on social media in 2016, between March 1st and April 15th has been released, revealing that a high…
What Does HubSpot’s Annual State of Inbound Report 2017 tell Marketers?
As an agency who work closely with HubSpot, we waited patiently for their annual State of Inbound Report for 2017. Each year HubSpot tracks shifts in…
Mary Meeker’s 2017 Internet Trends Report Revealed
On May 31st, the long awaited annual Mary Meeker Internet Trends report was unveiled (we also blogged about last year's Internet Trends report).…
Marketing Law Update
The ICO have recently revealed their draft guidance of the new General Data Protection Regulation which will replace the Data Protection Act 1998.…
Google Updates Meaning of AdWords “Exact Match”
From the 1st April 2017, Google AdWords initiated changes to the way in which close match variants work on exact match keywords. The introduction of…
Results are out for the Engineer’s Social Media Report
IEEE Engineering360 Media Solutions, recently conducted its annual ‘Social Media Use in the Industrial Sector’ survey. The online survey, which…