Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Why the hell should we do advertising?
Advertising and Cost. Two words that can make any marketer shudder, as they cower in their chair with fear. Yet, is the cost really that high? A…
Updated Specification for LinkedIn Sponsored Content
Just over a month ago, LinkedIn started gradually rolling out its new desktop experience. This redesign was prompted by user feedback in an attempt…
Why Should you Bother with Social?
As social media continues to integrate itself into our everyday lives, the importance of incorporating social into business, B2B or otherwise is…
Why should you write a book? (and simple ideas to help you write your own)
In the last 6 months we’ve seen a trend emerging here at Napier. Marketing collateral is big part of our remit with our B2B technology clients and…
Outsourcing Content Generation
It can be surprising how many myths you discover when you look into the workings of a business, especially surrounding content generation. There is…
Tech Publications’ Plans for 2017 Reveal Surprising Results
At Napier, we take a keen interest in knowing the future of the technology industry, from marketing to the publication world, so at the end of 2016,…
Chapter 4 – Marketing Automation Mistakes eBook – Marketing Funnel and the Buyers’ Journey
Here's the latest chapter from our eBook, catch up with chapter 1, chapter 2 and chapter 3 now. To create effective marketing automation campaigns…
Chapter 3 – Marketing Automation Mistakes eBook – Lack of personalisation
Here's the third chapter from our new Marketing Automation mistakes eBook. if you missed them, catch up with Chapter 1 and Chapter 2 now. Many…
Chapter 2 – Marketing Automation Mistakes eBook – Lack of integration with CRM systems
In this post we give you the second chapter of our Marketing Automation Mistakes eBook. Missed the first chapter? Read Chapter 1. here. Marketing…
2016 Data Protection legislation roundup
2016 was an important year for data protection. Although many marketers still find it hard to believe that legislation will determine to whom they…