Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Vector’s Anna Barcelos – Marketing Expert Interview
Anna Barcelos, Director of Marketing at Vector Software, is the latest marketer to have been interviewed for our marketing expert series. As a…
INBOUND 2017 Taught Me: The Importance of Look-Alike Campaigns
Most marketers are familiar with look-alike campaigns: rather than simply retargeting visitors to your website, you can build campaigns to reach…
INBOUND 2017 Taught Me: Topic Clusters
INBOUND 2017; what a week. Bringing together the best of HubSpot talent along with various marketing professionals and a few big names to add some…
The PR Professional’s Definitive Guide to Measurement
At Napier, we are always looking at ways of measuring our PR campaigns to ensure they are effective; so we use a range of tools to make sure that we…
Napier take flight at airport exhibition
Napier recently attended inter airport Europe 2017, one of the biggest airport exhibitions to take place every two years in Munich, as an opportunity…
Attribution… the Key to Understanding the Potential and Impact of our Marketing?
This week at Napier we are taking a look at the State of Marketing Attribution Report 2017, produced by AdRoll. AdRoll believes that attribution is…
Personalised Emails are the Way Forward according to Experian Marketing Services
At Napier, we were recently talking about how things in marketing seem to be changing rapidly. But when we took a moment and began discussing…
How HubSpot Cookies Work and Custom Opt-Out Systems
With the impending GDPR regulations, marketers need to review their cookie policies and ensure that they are compliant. There are many articles on…
How Can Video have Positive Effects on your SEO?
Video has rapidly grown in popularity, proving itself as a vitally important tool for marketers, that also has a positive effect on SEO. With some…
Google to Stop Scanning Gmail for Targeted Ads
Google have announced a surprising change to their services, choosing to end a practise which they have embraced since 2005, as they revealed that…