Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Here’s Why You Don’t Rank in Google
One of the more popular talks I went to at INBOUND2017, was this “Here’s Why You Don’t Rank in Google” – the room was packed. And why wouldn’t it be?…
INBOUND Taught Me: How to Win in the ever-evolving world of Social Media
During the time we spent at the HubSpot INBOUND Conference 2017, we attended partner day. As proud partners of HubSpot, we joined other agencies for…
Making the most out of your webinar: A Few Tips and Tricks
This week at Napier we’ve been analysing “The 2017 Big Book of Webinar Stats” by GoToWebinar and have decided to summarise a few little tips and…
HubSpot announces Data Centre in Germany
HubSpot has further proved its commitment to Europe this year, by not only opening a new Berlin office, but also announcing a new Germany based data…
INBOUND Taught Me: How to Overhaul Lead Nurturing and Double Conversions
Throughout my time at INBOUND 2017, I spent a lot of time listening about HubSpot’s (rightly so) ‘awesomeness’. This is why it was almost refreshing…
Our fave five tools for marketing digitalisation to the O&G industry
A world without oil is a world without transport, buildings, laptops, cosmetics, clothing, medication and more. Vitally important in our day-to-day…
The DPN Release Guidelines to Justify Processing of Data under the GDPR
The Data Protection Network (DPN) has released guidelines around the use of Legitimate Interests to justify processing of data under the EU’s General…
INBOUND 2017 Taught Me: HubSpot Finally Reveals the Secrets to Achieving Explosive Success on LinkedIn
Throughout my time at INBOUND, I attended several conferences surrounding a variety of subjects. This varied widely from ABM to lead nurturing, and…
Vector’s Anna Barcelos – Marketing Expert Interview
Anna Barcelos, Director of Marketing at Vector Software, is the latest marketer to have been interviewed for our marketing expert series. As a…
INBOUND 2017 Taught Me: The Importance of Look-Alike Campaigns
Most marketers are familiar with look-alike campaigns: rather than simply retargeting visitors to your website, you can build campaigns to reach…
