Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Do Engineers Really Care About Time-to-Market?
The 2016 Mind of the Engineer survey covers many aspects of the electronics engineering industry, and here at Napier, we took an in-depth interest…
Chapter 1 – Marketing Automation Mistakes eBook – Wasting Marketing Automation Software Potential
Many marketers are interested in Marketing Automation and out of the questions we're asked most often, the topic of Marketing Automation is always…
Even electronics engineers can’t avoid social media!
The Mind of the Engineer survey 2016, revealed results that everyone at Napier expected: an increase in the use of social media. As the world…
Why don’t we SEO contributed articles?
I recently talked to Ian Poole, editor of Radio-electronics and Electronics Notes and he started to mention the lack of search engine optimisation…
Typical Metrics for LinkedIn Advertising Campaigns
One of the most common questions we get asked by clients is "How do we compare to other clients?" Knowing whether your campaigns perform better than…
5 Features to Create Amazing Email Campaigns in Mailchimp
MailChimp is a great tool for Email Marketing, especially if you’re not ready to jump onto the Marketing Automation train. More than 12 million…
It’s time for our European Tech Marketing Outlook Survey
With 2017 just around the corner, it’s time for our annual European Tech Marketing Outlook Survey. Every year, this survey produces exciting results,…
How does LinkedIn Perform for B2B Businesses?
LinkedIn has gone a long way since it launched. From a tiny professional networking site it has become a strong marketing force. Most B2B companies…
B2B Social media, it’s more than just a selfie
For me social media was just another way of communicating with my friends, but for businesses it’s a lot more than tweeting what you had for…