Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
What Does HubSpot’s Annual State of Inbound Report 2017 tell Marketers?
As an agency who work closely with HubSpot, we waited patiently for their annual State of Inbound Report for 2017. Each year HubSpot tracks shifts in…
Mary Meeker’s 2017 Internet Trends Report Revealed
On May 31st, the long awaited annual Mary Meeker Internet Trends report was unveiled (we also blogged about last year's Internet Trends report).…
Marketing Law Update
The ICO have recently revealed their draft guidance of the new General Data Protection Regulation which will replace the Data Protection Act 1998.…
Google Updates Meaning of AdWords “Exact Match”
From the 1st April 2017, Google AdWords initiated changes to the way in which close match variants work on exact match keywords. The introduction of…
Results are out for the Engineer’s Social Media Report
IEEE Engineering360 Media Solutions, recently conducted its annual ‘Social Media Use in the Industrial Sector’ survey. The online survey, which…
Why the hell should we do advertising?
Advertising and Cost. Two words that can make any marketer shudder, as they cower in their chair with fear. Yet, is the cost really that high? A…
Updated Specification for LinkedIn Sponsored Content
Just over a month ago, LinkedIn started gradually rolling out its new desktop experience. This redesign was prompted by user feedback in an attempt…
Why Should you Bother with Social?
As social media continues to integrate itself into our everyday lives, the importance of incorporating social into business, B2B or otherwise is…
Why should you write a book? (and simple ideas to help you write your own)
In the last 6 months we’ve seen a trend emerging here at Napier. Marketing collateral is big part of our remit with our B2B technology clients and…
Outsourcing Content Generation
It can be surprising how many myths you discover when you look into the workings of a business, especially surrounding content generation. There is…