Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
B2B Social media, it’s more than just a selfie
For me social media was just another way of communicating with my friends, but for businesses it’s a lot more than tweeting what you had for…
Research shows conventional publishers are missing out on digital advertising budgets
If you talk with any of the European electronics publications, you'd think that they were doing really well from the switch to online digital…
LinkedIn launches conversion tracking
LinkedIn has introduced their first conversion tracking tool for sponsored content and text ads. The feature allows marketers to determine if a user…
Google releases Micro-Moments Guide
With mobiles quickly transforming every aspect of our lives, Google has released a new report: Micro-Moments: Your Guide to Winning the Shift to…
Poor visibility costs digital advertisers in the UK £154 million
For the second consecutive quarter, less than half of online ads served in the UK have met minimum viewability thresholds, costing advertisers a…
PRCA launches the Digital PR and Communications Report 2016
The Public Relations and Communications Association (PRCA) has released its fourth annual PRCA Digital PR and Communications Report, produced in…
Survey shows B2B and B2C social media are less different than you’d expect
American agency Clutch conducted an interesting survey that shows a remarkable similarity between the social media channels used by B2B and B2C…
Google introduces Click to Message for AdWords
Google has introduced a click to message function on search ads, to make it easier for brands and customers to interact via SMS. This function will…
Dickon Ross warns the publishing industry to hold on to their seats
In a recent blog post, Dickon Ross, editor-in-chief at Engineering & Technology, warns publishers that, “In terms of disruption, what’s gone…
What the HTML? Our marketing specialist Fiona lifts the lid on learning to code…
Before working at Napier, seeing the back end of a website or a broken email with all the code showing, was like getting a glimpse into a world of…