Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Tech Publications’ Plans for 2017 Reveal Surprising Results
At Napier, we take a keen interest in knowing the future of the technology industry, from marketing to the publication world, so at the end of 2016,…
Chapter 4 – Marketing Automation Mistakes eBook – Marketing Funnel and the Buyers’ Journey
Here's the latest chapter from our eBook, catch up with chapter 1, chapter 2 and chapter 3 now. To create effective marketing automation campaigns…
Chapter 3 – Marketing Automation Mistakes eBook – Lack of personalisation
Here's the third chapter from our new Marketing Automation mistakes eBook. if you missed them, catch up with Chapter 1 and Chapter 2 now. Many…
Chapter 2 – Marketing Automation Mistakes eBook – Lack of integration with CRM systems
In this post we give you the second chapter of our Marketing Automation Mistakes eBook. Missed the first chapter? Read Chapter 1. here. Marketing…
2016 Data Protection legislation roundup
2016 was an important year for data protection. Although many marketers still find it hard to believe that legislation will determine to whom they…
Do Engineers Really Care About Time-to-Market?
The 2016 Mind of the Engineer survey covers many aspects of the electronics engineering industry, and here at Napier, we took an in-depth interest…
Chapter 1 – Marketing Automation Mistakes eBook – Wasting Marketing Automation Software Potential
Many marketers are interested in Marketing Automation and out of the questions we're asked most often, the topic of Marketing Automation is always…
Even electronics engineers can’t avoid social media!
The Mind of the Engineer survey 2016, revealed results that everyone at Napier expected: an increase in the use of social media. As the world…
Why don’t we SEO contributed articles?
I recently talked to Ian Poole, editor of Radio-electronics and Electronics Notes and he started to mention the lack of search engine optimisation…
Typical Metrics for LinkedIn Advertising Campaigns
One of the most common questions we get asked by clients is "How do we compare to other clients?" Knowing whether your campaigns perform better than…