Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
5 Features to Create Amazing Email Campaigns in Mailchimp
MailChimp is a great tool for Email Marketing, especially if you’re not ready to jump onto the Marketing Automation train. More than 12 million…
It’s time for our European Tech Marketing Outlook Survey
With 2017 just around the corner, it’s time for our annual European Tech Marketing Outlook Survey. Every year, this survey produces exciting results,…
How does LinkedIn Perform for B2B Businesses?
LinkedIn has gone a long way since it launched. From a tiny professional networking site it has become a strong marketing force. Most B2B companies…
B2B Social media, it’s more than just a selfie
For me social media was just another way of communicating with my friends, but for businesses it’s a lot more than tweeting what you had for…
Research shows conventional publishers are missing out on digital advertising budgets
If you talk with any of the European electronics publications, you'd think that they were doing really well from the switch to online digital…
LinkedIn launches conversion tracking
LinkedIn has introduced their first conversion tracking tool for sponsored content and text ads. The feature allows marketers to determine if a user…
Google releases Micro-Moments Guide
With mobiles quickly transforming every aspect of our lives, Google has released a new report: Micro-Moments: Your Guide to Winning the Shift to…
Poor visibility costs digital advertisers in the UK £154 million
For the second consecutive quarter, less than half of online ads served in the UK have met minimum viewability thresholds, costing advertisers a…
PRCA launches the Digital PR and Communications Report 2016
The Public Relations and Communications Association (PRCA) has released its fourth annual PRCA Digital PR and Communications Report, produced in…