Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
You didn’t believe it would be all over before Euro 2016? ‘EU-US Privacy shield inadequate’ claims data protection watchdog.
Following on from my earlier post "One step forward to the NEW EU-US Privacy Shield agreement" I wanted to provide an update on the state of progress…
Content Marketing Made Easy
Content marketing is all the rage and the web is full of tips and tricks but it’s not just a fashionable marketing trend – if done correctly, it is a…
Is there still a place for traditional PR?
In the digital age, it’s understandable to ask, "Is there still a place for traditional PR?"… and the answer? Undoubtedly yes - traditional PR most…
Inbound Marketing: Europe is Catching Up with America
"The State of Inbound 2015”, a report by HubSpot, reveals the most successful marketing practices in over 150 countries based on a survey of 4000…
Facebook Social Media Report – A Study by Napier on B2B Facebook Marketing
Over 65% of businesses in the B2B technology sector think that Social Media is important to their campaigns according to our tech marketing survey…
How Native Ads Can Boost Your Digital Advertising Strategy
In January this year we conducted our ‘Tech Marketing Survey’ and asked you how you would be spending your marketing budget this year. Your answers…
Three Key Elements to Creating A Successful Landing Page Form
As we’ve discovered through previous blog posts, there are a number of key factors that can influence the success of your landing page including…
The Anatomy of a Landing Page – Best Practises for Creating Successful Landing Pages
If you’ve read our previous post about landing pages, you’ll know why they are so valuable. Now you need to know what to do to make your landing…
Three Reasons Why You Need to Be Using Landing Pages
Landing pages are a great tool for any marketing manager, so it is surprising to learn from MarketingSherpa’s landing page handbook that 44% of…
Understanding the Fundamentals of the Best Inbound Marketing Practices
Entrepreneurs and business leaders have realised that inbound marketing is the most effective way to attract potential customers. It is more relied…