Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Survey shows B2B and B2C social media are less different than you’d expect
American agency Clutch conducted an interesting survey that shows a remarkable similarity between the social media channels used by B2B and B2C…
Google introduces Click to Message for AdWords
Google has introduced a click to message function on search ads, to make it easier for brands and customers to interact via SMS. This function will…
Dickon Ross warns the publishing industry to hold on to their seats
In a recent blog post, Dickon Ross, editor-in-chief at Engineering & Technology, warns publishers that, “In terms of disruption, what’s gone…
What the HTML? Our marketing specialist Fiona lifts the lid on learning to code…
Before working at Napier, seeing the back end of a website or a broken email with all the code showing, was like getting a glimpse into a world of…
What does HubSpot’s ‘State of Inbound 2016’ report tell B2B marketers?
As proud partners of HubSpot, we eagerly awaited their eighth annual State of Inbound Report, presenting the trends and growth of inbound marketing.…
Google to Penalise Companies for Pop-Up Ads
Google has announced an interesting change to their services, to help frustrated users access content on their mobiles more quickly and easily,…
Everyone has a book in them…have you?
At Napier we work hard to secure the best coverage for our clients. We love nothing more than seeing the results of our hard work come to fruition…
Google’s Doubleclick launches Programmatic Native Advertising
Recently Google announced that you can run programmatic advertising through Doubleclick on their partner sites. Now let’s break it down… What is…
Google announces changes to the AdWords ad format
New AdWords Format Google is changing text ads which will give advertisers more copy to play with. The new changes come after the ads from the right…
How to win at Facebook marketing…even though reach and referral traffic is at an all-time low thanks to a new update
On the 29th June, Facebook announced another tweak to its News Feed that effects which stories and updates users get to see. Facebook’s engineering…