Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
How to Win an Award Blog Series – 3. Is part of winning an industry award down to luck?
With any awards programme, there are factors you can control such as your choice of product, the category you choose to submit your entry into and of…
How to Win an Award Blog Series – 2. How to write a winning awards entry
Before you begin, have you read our first post in the series? If not you can catch it here 1. Choosing the right awards programme for your business…
How to Win an Award Blog Series – 1. Choosing the right awards programme for your business
Winning an Industry award adds credibility, gives a brand great kudos and set’s you apart from the competition, which is great for brand awareness…
One step forward to the NEW EU-US Privacy Shield agreement – it’s a marvel or is it?
Since the old data protection safe harbour agreement between the US and EU was declared invalid in October 2015 there’s been much anticipation about…
Google ditches Flash
Recently Google has announced that they will be converting any display network ad from Flash into HTML5. From June 30th, 2016 AdWords and DoubleClick…
Marketing Automation for a Happier, More Profitable Sales Team
There are really only two reasons why companies need marketing and PR, either they have something to sell or they want to raise their profile.…
Myth-Busting Marketing Automation – 3 Things You Need To Know
The use of marketing automation software is increasingly more common yet many marketing managers are still concerned about investing money in new…
5 Key Facts About Marketing Automation for B2B Marketing
How do you promote your company? I’m betting you'll have a website, pretty standard in today’s times. Maybe you run print ad’s in trade publications…
How to move forward with your SEO?
With customers having the power nowadays, you could arguably say that SEO success is no longer about simply being found online. You also need to…