Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
A First-Timer’s View of Embedded World 2016
With plenty of industry shows under my belt, I was hotly anticipating my first visit to Embedded World in Germany. I spent the weekend beforehand…
How can brands differentiate themselves in the World of IoT?
The Internet of Things (IoT) or Internet of Everything, as is probably now more appropriate, was a phrase coined by Kevin Ashton back in 1999, when…
Three Top Tips for Generating Leads Through Social Media
With marketing managers often under pressure to help generate leads for the sales team and raise awareness of the company brand, social media is a…
The Biggest European PR Mistakes US Brands Make
Let’s get straight to it. Europe consists of 51 countries and 23 official languages (not to mention the additional 60 unofficial languages), many…
Preparing your CEO for European Media Interviews
Cultural differences across Europe can have a significant impact on your European PR strategy, and research conducted by the Public Relations Global…
Four Things to Consider When Doing Technology PR in Europe
For many US tech brands that have mastered their homeland, the next big frontier is often Europe. But how many of these companies actually see…
3 Tips for Managing the Changing B2B Buyers Journey
The modern day buyer has far more control over their purchase journey than the vendor has over the selling cycle, a shift in dynamics that has…
The Latest B2B Tech Trends to Watch
As the technology available to marketers continues to grow at an unprecedented rate, it becomes more and more challenging for brands to identify…
The Top 10 Changes in B2B PR Over the Last Decade
The driver behind effective PR remains the same as it did 10, 20 even 30 years ago: strong messaging and quality writing. So what exactly has changed…