Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
7 Changes in B2B Tech Marketing
The emergence of digital has resulted in significant changes in B2B tech marketing, and there has been a subsequent shift in the way marketers are…
21 Marketing Tips and Takeaways from Inbound 2015
Boston; home of Fenway Park, the Freedom Trail, too many Dunkin Donut’s to count and HubSpot’s annual Inbound Conference. Having returned from…
Extend Social Media Ad Reach With Twitter Audience Platform
Twitter recently announced that its Twitter Publisher Network has been renamed Twitter Audience Platform, and will now enable advertisers to create…
How To Address the Disconnect Between Tech Marketers and IT Buyers
A client recently asked me which content IT buyers value the most when making purchase decisions, and one piece of research used quite frequently, to…
LinkedIn Launches Tool to Measure Users’ Professional Brand
Users with a high Social Selling Index are 51% more likely to meet their sales targets LinkedIn has released a data-driven score tool called Social…
Weaving a tale for ABB Drives & Motors at Brintons Carpets – the story behind the story
Whether it’s a holiday abroad, a restaurant or the latest smart phone, the value of a word of mouth recommendation is well known when it comes to…
Adobe Questions Value of Mobile Visitors as Webmasters Continue to Freak Out Over Google’s Mobilegeddon
Earlier in the year we were warned that if websites remained non-responsive after April 21st, Google would penalise your site and you would see your…
Why Doesn’t Anyone Read My Content? A Three-Step Process to Building Audience Insight
Generating content that cuts through the noise and grabs attention is integral to the success of any PR and marketing campaign, but many content…
Filling the STEM gap with the Micro:bit
As more and more jobs centre around digital technology, and the 'internet of things' becomes less of a buzzword and more of a reality, the pressure…