Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Google ditches Flash
Recently Google has announced that they will be converting any display network ad from Flash into HTML5. From June 30th, 2016 AdWords and DoubleClick…
Marketing Automation for a Happier, More Profitable Sales Team
There are really only two reasons why companies need marketing and PR, either they have something to sell or they want to raise their profile.…
Myth-Busting Marketing Automation – 3 Things You Need To Know
The use of marketing automation software is increasingly more common yet many marketing managers are still concerned about investing money in new…
5 Key Facts About Marketing Automation for B2B Marketing
How do you promote your company? I’m betting you'll have a website, pretty standard in today’s times. Maybe you run print ad’s in trade publications…
How to move forward with your SEO?
With customers having the power nowadays, you could arguably say that SEO success is no longer about simply being found online. You also need to…
A First-Timer’s View of Embedded World 2016
With plenty of industry shows under my belt, I was hotly anticipating my first visit to Embedded World in Germany. I spent the weekend beforehand…
How can brands differentiate themselves in the World of IoT?
The Internet of Things (IoT) or Internet of Everything, as is probably now more appropriate, was a phrase coined by Kevin Ashton back in 1999, when…
Three Top Tips for Generating Leads Through Social Media
With marketing managers often under pressure to help generate leads for the sales team and raise awareness of the company brand, social media is a…
The Biggest European PR Mistakes US Brands Make
Let’s get straight to it. Europe consists of 51 countries and 23 official languages (not to mention the additional 60 unofficial languages), many…
Preparing your CEO for European Media Interviews
Cultural differences across Europe can have a significant impact on your European PR strategy, and research conducted by the Public Relations Global…