Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Four Things to Consider When Doing Technology PR in Europe
For many US tech brands that have mastered their homeland, the next big frontier is often Europe. But how many of these companies actually see…
3 Tips for Managing the Changing B2B Buyers Journey
The modern day buyer has far more control over their purchase journey than the vendor has over the selling cycle, a shift in dynamics that has…
The Latest B2B Tech Trends to Watch
As the technology available to marketers continues to grow at an unprecedented rate, it becomes more and more challenging for brands to identify…
The Top 10 Changes in B2B PR Over the Last Decade
The driver behind effective PR remains the same as it did 10, 20 even 30 years ago: strong messaging and quality writing. So what exactly has changed…
7 Changes in B2B Tech Marketing
The emergence of digital has resulted in significant changes in B2B tech marketing, and there has been a subsequent shift in the way marketers are…
21 Marketing Tips and Takeaways from Inbound 2015
Boston; home of Fenway Park, the Freedom Trail, too many Dunkin Donut’s to count and HubSpot’s annual Inbound Conference. Having returned from…
Extend Social Media Ad Reach With Twitter Audience Platform
Twitter recently announced that its Twitter Publisher Network has been renamed Twitter Audience Platform, and will now enable advertisers to create…
How To Address the Disconnect Between Tech Marketers and IT Buyers
A client recently asked me which content IT buyers value the most when making purchase decisions, and one piece of research used quite frequently, to…
LinkedIn Launches Tool to Measure Users’ Professional Brand
Users with a high Social Selling Index are 51% more likely to meet their sales targets LinkedIn has released a data-driven score tool called Social…