Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Email Rendering on Apple Watch: Are Plain Text Emails the Future?
While the release of the eagerly-awaited Apple watch is finally upon us, it’s left many email marketers and designers questioning how exactly their…
Why the ‘ matters
A reader’s letter to my local newspaper caught my eye this week. It came from a 10-year old girl…
Great B2B Campaigns Need Deep Insight
Great campaigns are driven by insight: brands and agencies understanding the perceptions of potential customers and how to change them to help the…
B2B Lead Generation Ideas
While there is no doubt that lead generation can be challenging, the ability to provide qualified opportunities to your direct and channel sales…
What makes customers “click” on email campaigns?
Email service provider Constant Contact has released new research findings, revealing exactly what it is that makes customers not only click-through…
5 Things B2B Buyers Want from Your Content
Every savvy marketer knows that content marketing has become a crucial element in nurturing prospects into sales-ready leads, but it’s not often…
Client Case Study: Interview with an astronaut
Space. The final frontier. No, this isn’t a commentary on hit TV series ‘Star Trek’ or even a report on the lunar eclipse this morning. This is…
Evaluating PR Campaigns
Evaluating PR campaigns is difficult! Marketing managers spend huge amounts of time and effort, but when the order arrives it’s often the sales team…
You Should Be Sending More Email Campaigns
There is no denying that emails are one of the most powerful tools in any marketers’ toolbox, and their ability to quickly and effectively measure…
Understanding the B2B Buying Landscape: Infographic
B2B buyer behaviour has been under the microscope for many years, and as buyers continue to evolve as quickly as the media and channels around them,…