Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Understanding the B2B Buying Landscape: Infographic
B2B buyer behaviour has been under the microscope for many years, and as buyers continue to evolve as quickly as the media and channels around them,…
B2B Marketing Trends: What to Expect in 2015
It barely feels like a year has passed since we last thought about what the new one will bring, but with January fast approaching, these are our…
ABB Case Study: No detail too small….
We always like to go to town when it comes to making our clients look good. And what better way to promote the use of your client’s products around…
Google introduces four new mobile-focused display ad formats: what advertisers need to know
Google has recently unveiled four new mobile-focused display ad formats, across the Google Display Network, AdMob Network and DoubleClick. With…
Facebook’s click-bait crackdown: implications for marketers
Facebook has announced adjustments to the way in which users see articles on its site, reducing stories with click-bait headlines - posts that tempt…
Use LinkedIn’s new enterprise sales tool for social selling
I’m sure that the vast majority of B2B marketers will, at the very least, acknowledge the value of LinkedIn for business, and with social selling…