Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Weaving a tale for ABB Drives & Motors at Brintons Carpets – the story behind the story
Whether it’s a holiday abroad, a restaurant or the latest smart phone, the value of a word of mouth recommendation is well known when it comes to…
Adobe Questions Value of Mobile Visitors as Webmasters Continue to Freak Out Over Google’s Mobilegeddon
Earlier in the year we were warned that if websites remained non-responsive after April 21st, Google would penalise your site and you would see your…
Why Doesn’t Anyone Read My Content? A Three-Step Process to Building Audience Insight
Generating content that cuts through the noise and grabs attention is integral to the success of any PR and marketing campaign, but many content…
Filling the STEM gap with the Micro:bit
As more and more jobs centre around digital technology, and the 'internet of things' becomes less of a buzzword and more of a reality, the pressure…
Email Rendering on Apple Watch: Are Plain Text Emails the Future?
While the release of the eagerly-awaited Apple watch is finally upon us, it’s left many email marketers and designers questioning how exactly their…
Why the ‘ matters
A reader’s letter to my local newspaper caught my eye this week. It came from a 10-year old girl…
Great B2B Campaigns Need Deep Insight
Great campaigns are driven by insight: brands and agencies understanding the perceptions of potential customers and how to change them to help the…
B2B Lead Generation Ideas
While there is no doubt that lead generation can be challenging, the ability to provide qualified opportunities to your direct and channel sales…
What makes customers “click” on email campaigns?
Email service provider Constant Contact has released new research findings, revealing exactly what it is that makes customers not only click-through…