Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
5 Things B2B Buyers Want from Your Content
Every savvy marketer knows that content marketing has become a crucial element in nurturing prospects into sales-ready leads, but it’s not often…
Client Case Study: Interview with an astronaut
Space. The final frontier. No, this isn’t a commentary on hit TV series ‘Star Trek’ or even a report on the lunar eclipse this morning. This is…
Evaluating PR Campaigns
Evaluating PR campaigns is difficult! Marketing managers spend huge amounts of time and effort, but when the order arrives it’s often the sales team…
You Should Be Sending More Email Campaigns
There is no denying that emails are one of the most powerful tools in any marketers’ toolbox, and their ability to quickly and effectively measure…
Understanding the B2B Buying Landscape: Infographic
B2B buyer behaviour has been under the microscope for many years, and as buyers continue to evolve as quickly as the media and channels around them,…
B2B Marketing Trends: What to Expect in 2015
It barely feels like a year has passed since we last thought about what the new one will bring, but with January fast approaching, these are our…
ABB Case Study: No detail too small….
We always like to go to town when it comes to making our clients look good. And what better way to promote the use of your client’s products around…
Google introduces four new mobile-focused display ad formats: what advertisers need to know
Google has recently unveiled four new mobile-focused display ad formats, across the Google Display Network, AdMob Network and DoubleClick. With…
