Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Are technology journalists facing extinction?
Dave Lee, Technology reporter for the BBC, recently wrote a blog post named “Technology journalists are facing extinction”. Throughout the post he…
LinkedIn slashes referral traffic to publishers
LinkedIn risks alienating top publishers in the world of business news, some of whom used to rely on the social network for a chunk of their……
Our magazine about B2B marketing
Like many people I love Flipboard. I've been curating a magazine on the platform for some time, and have steadily built up a readership of several…
Digital disruption ahead for publishers
Traditional news outlets are facing a new wave of disruption as the digital revolution sweeps on. According to the third annual digital news report…
The effect of Google’s Panda 4.0 on PR professionals
Top newswires lost between 60% to 85% of their SEO visibility overnight With their recent series of search algorithm updates, Google have created…
How to increase the ROI of retargeting campaigns
98% of users don’t convert on their first visit Despite the once common misconception that retargeting was best left for consumer e-commerce sites,…
European Court of Justice makes browsing the internet legal
In a decision laced with a surprising amount of common sense, the European Court of Justice (ECJ) has ruled that internet users don't break copyright…
Mary Meeker internet trends report 2014 published
One of the best ways to understand how the internet is developing is to read Mary Meeker's Internet Trends report. The annual report is seen as one…
Data protection legislation causing uncertainty for businesses
After all these years talking about data protection, you'd have thought that there would be a clear consensus of how companies should process…
Are we going to swap impressions for hours when buying online ads?
Buying online adverts by impression is a tricky business. In fact, the IAB has only recently defined what "impression" should mean: they said that…