Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Facebook’s click-bait crackdown: implications for marketers
Facebook has announced adjustments to the way in which users see articles on its site, reducing stories with click-bait headlines - posts that tempt…
Use LinkedIn’s new enterprise sales tool for social selling
I’m sure that the vast majority of B2B marketers will, at the very least, acknowledge the value of LinkedIn for business, and with social selling…
Are technology journalists facing extinction?
Dave Lee, Technology reporter for the BBC, recently wrote a blog post named “Technology journalists are facing extinction”. Throughout the post he…
LinkedIn slashes referral traffic to publishers
LinkedIn risks alienating top publishers in the world of business news, some of whom used to rely on the social network for a chunk of their……
Our magazine about B2B marketing
Like many people I love Flipboard. I've been curating a magazine on the platform for some time, and have steadily built up a readership of several…
Digital disruption ahead for publishers
Traditional news outlets are facing a new wave of disruption as the digital revolution sweeps on. According to the third annual digital news report…
The effect of Google’s Panda 4.0 on PR professionals
Top newswires lost between 60% to 85% of their SEO visibility overnight With their recent series of search algorithm updates, Google have created…
How to increase the ROI of retargeting campaigns
98% of users don’t convert on their first visit Despite the once common misconception that retargeting was best left for consumer e-commerce sites,…