Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Inbound Marketing: Europe is Catching Up with America
"The State of Inbound 2015”, a report by HubSpot, reveals the most successful marketing practices in over 150 countries based on a survey of 4000…
Facebook Social Media Report – A Study by Napier on B2B Facebook Marketing
Over 65% of businesses in the B2B technology sector think that Social Media is important to their campaigns according to our tech marketing survey…
How Native Ads Can Boost Your Digital Advertising Strategy
In January this year we conducted our ‘Tech Marketing Survey’ and asked you how you would be spending your marketing budget this year. Your answers…
Three Key Elements to Creating A Successful Landing Page Form
As we’ve discovered through previous blog posts, there are a number of key factors that can influence the success of your landing page including…
The Anatomy of a Landing Page – Best Practises for Creating Successful Landing Pages
If you’ve read our previous post about landing pages, you’ll know why they are so valuable. Now you need to know what to do to make your landing…
Three Reasons Why You Need to Be Using Landing Pages
Landing pages are a great tool for any marketing manager, so it is surprising to learn from MarketingSherpa’s landing page handbook that 44% of…
Understanding the Fundamentals of the Best Inbound Marketing Practices
Entrepreneurs and business leaders have realised that inbound marketing is the most effective way to attract potential customers. It is more relied…
How to Win an Award Blog Series – 3. Is part of winning an industry award down to luck?
With any awards programme, there are factors you can control such as your choice of product, the category you choose to submit your entry into and of…
How to Win an Award Blog Series – 2. How to write a winning awards entry
Before you begin, have you read our first post in the series? If not you can catch it here 1. Choosing the right awards programme for your business…