Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Google Panda 4.0 rollout
Over the last few days, Google has been rolling out version 4.0 of the Panda algorithm. The Panda algorithm originally caused panic amongst some…
LinkedIn tools to support content marketing campaigns
LinkedIn recently launched a couple of tools - the Content Marketing Score and Trending Content. Trending Content aims to help marketers understand…
Negative SEO
Recently I've been asked "what is negative SEO" by a couple of clients, so thought it would be worth posting a brief overview. Search Engine…
New guidance on blogging for UK-based campaigns
The Committee of Advertising Practice (CAP) has published new guidelines for bloggers, explaining what is acceptable under regulations that prevent…
Google to encrypt keyword data for paid clicks
A couple of years ago, Google started "hiding" the keywords used when someone visited your website as the result of a search and a click on an…
Germany implements EU cookie laws, but finds the “hardly enforceable”
It's hard enough to comply with data protection legislation across Europe, and this situation is made worse by the complexity of some laws. A recent…
Why did B2B publishers fail to create the next generation of online content?
There's a refreshingly honest interview with Frank Anton, vice chairman of US publisher Hanley Wood on journalism.co.uk, where he admits that B2B…
ASA rules against native advertising
Native advertising is all the rage: if you can make an advert look like editorial, then it will be so much more effective. It's fantastic, apart from…
Forget royalty-free, Getty Images opts for simply free
In a very interesting move, Getty Images has decided that threatening small organisations that use its copyright images without payment isn't working…
Facebook competes for B2B marketing spending
In a move that will see them compete more directly with LinkedIn, Facebook has upped its game by allowing advertisers to target users through more…
